MarTech Marketing Operations Manager: Growth & Automation

COLLETTE TRAVEL SERVICE INC; Pawtucket (RI); On-site; USD 75,000 - 105,000; Full time

Benefits offered by this job

Health & Wellness

Time Off

Volunteer Time

401(k) Match

Parental Leave

Exclusive travel discounts

Job summary

Collette Travel Service Inc. in Pawtucket, RI, is seeking a Marketing Operations Manager, MarTech to lead the marketing technology ecosystem in collaboration with Technology and cross-functional teams.

Reporting to the Associate Director, Digital Strategy, you will drive lead management, customer engagement, lifecycle marketing, and data-driven performance through marketing automation, CDP, and CRM initiatives.

Qualifications

• 5+ years experience in Marketing Technology, Marketing Operations, Digital Marketing, or related discipline.
• Strong understanding of marketing technology tools, including marketing automation, CDP, analytics, consent management, content platforms, customer data tools, attribution tools, and campaign operations.
• Demonstrated success as a marketing stakeholder or cross-functional partner in technology-enabled initiatives.
• Proven ability to translate business needs into requirements, workflows, testing plans, documentation, and operational processes.
• Experience with CDPs, consent management, marketing and CRM automation platforms; HubSpot and Microsoft Dynamics experience a plus.
• Experience working within Agile, project management or process improvement environments.
• Experience with HubSpot Marketing and Sales Hub workflows, forms, lists, segmentation, lead routing, email automation, campaign setup, and platform governance.
• Ability to translate business needs into clear requirements, workflows, process documentation, testing plans, issue summaries, and scalable operating procedures.
• Experience supporting QA and UAT for marketing systems, campaigns, journeys, forms, landing pages, and connected experiences.

Responsibilities

• Serve as a marketing stakeholder and requirements lead for marketing automation, email service platforms, CRM and CDP initiatives; coordinate between Marketing, Sales, Customer Experience, and Technology teams.
• Partner with cross-functional stakeholders to enhance lead management, customer engagement, and lifecycle marketing capabilities that support business growth.
• Identify opportunities to improve marketing effectiveness through automation, process optimization, reporting, segmentation, and data-driven decision making.
• Represent marketing priorities in CDP and marketing technology initiatives; define needs, support testing, and facilitate adoption.
• Shape future-state CDP, CRM, and marketing automation strategies, including journeys, workflows, lead management, and data management best practices.
• Champion user adoption and effective utilization of marketing technology through collaboration, training, and process improvement.
• Support continuous enhancement of marketing automation capabilities and performance with Technology and other stakeholders.
• Bring knowledge of key marketing technology categories to support project execution owned by stakeholders inside/outside Marketing.
• Translate marketing goals into clear requirements, workflows, testing expectations, documentation, and actionable next steps for owning teams.
• Maintain Marketing-facing documentation clarifying workflows, handoffs, dependencies, testing expectations, business rules, risks, and launch readiness.

Skills

Marketing Technology

Marketing Operations

Data & Analytics

Agile

Communication

Stakeholder management

Tools

HubSpot Marketing Hub

HubSpot Sales Hub

Microsoft Dynamics CRM

CRM

CDP

Marketing Automation Platforms

Job description

Collette Travel Service Inc. in Pawtucket, RI, is seeking a Marketing Operations Manager, MarTech to lead the marketing technology ecosystem in collaboration with Technology and cross-functional teams.

Reporting to the Associate Director, Digital Strategy, you will drive lead management, customer engagement, lifecycle marketing, and data-driven performance through marketing automation, CDP, and CRM initiatives.