Senior Marketing Automation & Email Journeys Lead

Carolina Cat; Charlotte (NC); Vor Ort; USD 95.000 - 135.000; Vollzeit

Zusammenfassung

Carolina Cat is seeking a Marketing Automation & Email Marketing Manager to own our marketing automation platform and email program end-to-end. You will design data-driven, personalized journeys using Salesforce Marketing Cloud and Data Cloud, and manage campaigns, segmentation, and performance reporting.

The ideal candidate brings deep SFMC expertise, strong HTML/CSS, AMPscript, SQL skills, and a track record of omni-channel marketing success.

Qualifikationen

• 4-year degree in marketing, communications, or related field.
• 3+ years of hands-on marketing automation experience.
• Deep knowledge of Salesforce Marketing Cloud and Data Cloud.
• Experience with data integration and omni-channel programs.
• Proficiency in HTML/CSS, AMPscript and SQL.

Aufgaben

• Own marketing automation platform and email program end-to-end.
• Design data-driven, personalized customer journeys across channels.
• Build and manage email campaigns, testing, and deliverability.
• Segment audiences, manage data hygiene, and orchestrate campaigns.
• Collaborate with IT, sales, and marketing to optimize ROI and reporting.

Kenntnisse

HTML/CSS

AMPscript

SQL

Email marketing

Analytics

Omni-channel

Salesforce Marketing Cloud

Ausbildung

Bachelor's degree in Marketing

Tools

Salesforce Marketing Cloud

Data Cloud

Content Builder

Journey Builder

Automation Studio

Email Studio

Jobbeschreibung

Carolina Cat is seeking a Marketing Automation & Email Marketing Manager to own our marketing automation platform and email program end-to-end. You will design data-driven, personalized journeys using Salesforce Marketing Cloud and Data Cloud, and manage campaigns, segmentation, and performance reporting.

The ideal candidate brings deep SFMC expertise, strong HTML/CSS, AMPscript, SQL skills, and a track record of omni-channel marketing success.