Marketing Automation Strategist

North Carolina State University; Raleigh (NC); Presencial; USD 70.000 - 78.000; Jornada completa

Descripción de la vacante

North Carolina State University is seeking a Marketing Automation Strategist to lead the implementation and growth of marketing automation across the university. You will manage audience journeys via email, text messaging, and digital advertising, collaborating with campus partners to design targeted, data-driven campaigns.

You will oversee strategy, testing, launch, partner training, and performance measurement to enhance communication effectiveness university-wide.

Formación

• Bachelor's degree and at least three years of relevant experience; two years hands-on marketing automation experience required.
• Strong knowledge of marketing automation platforms and best practices.

Responsabilidades

• Lead marketing automation strategy, development, testing, and launch for email, SMS, and digital campaigns.
• Design and manage audience journeys, including welcome, nurture, and re-engagement programs.
• Train and support campus partners on the marketing automation platform and best practices.
• Develop A/B testing plans and apply findings to optimize campaigns.
• Ensure compliance with list management, consent, CAN-SPAM, and TCPA regulations.
• Use analytics tools (GA4, Excel, Tableau) to measure campaign performance and report results.
• Maintain email templates and content blocks aligned with NC State brand and accessibility standards.

Conocimientos

Marketing automation

Data-driven campaigns

Audience journey design

Analytics

CAN-SPAM compliance

TCPA compliance

Educación

Bachelor's degree

Herramientas

Salesforce Marketing Cloud

Marketo

HubSpot

Pardot

Acoustic

Descripción del empleo

NC State University is hiring a Marketing Automation Strategist to lead the implementation and growth of marketing automation across the university. The role involves managing audience journey programs via email, text messaging, and digital advertising, while collaborating with campus partners to design and optimize targeted, data-driven campaigns. The strategist will oversee strategy, testing, launch, partner training, and performance measurement to enhance communication effectiveness university-wide.

Highlights

• Lead marketing automation strategy, development, testing, and launch for email, SMS, and digital advertising campaigns.
• Design and manage audience journeys, including welcome, nurture, and re-engagement programs.
• Train and support campus partners on the marketing automation platform and best practices.
• Develop A/B testing plans and apply findings to optimize campaigns.
• Ensure compliance with list management, consent, CAN-SPAM, and TCPA regulations.
• Use analytics tools (GA4, Excel, Tableau) to measure campaign performance and report results.
• Maintain email templates and content blocks aligned with NC State brand and accessibility standards.
• Required proficiency with marketing automation platforms like Salesforce Marketing Cloud, Marketo, HubSpot, Pardot, or Acoustic.
• Bachelor's degree and at least three years of relevant experience; two years hands-on marketing automation experience required.
• Anticipated hiring range: $70,000 - $78,000 annually.