Marketing & Audience Growth Leader

The Broad; Los Angeles (CA); On-site; USD 170,000 - 190,000; Full time

Job summary

The Broad in Los Angeles is seeking a Director of Marketing & Audience Development to drive attendance, revenue, and long-term visitor engagement. You will own audience growth strategies, lifecycle marketing, and brand consistency across paid and owned channels.

Lead a small team and collaborate with Communications to align earned media, partnerships, and digital campaigns with The Broad’s evolving programming and institutional identity.

Qualifications

• 8+ years of progressive marketing experience with a focus on audience development.
• Proven track record growing and retaining audiences across the full lifecycle.
• Experience leading or contributing to a brand refresh.
• Inventive marketing sensibility with ability to reach new audiences.
• Fluency in audience analytics, CRM, lifecycle and email marketing, segmentation, SEO, and digital ads.
• Experience managing design, media buying, and web agencies.
• Operate in a compact organization handling strategy and day-to-day operations.
• Knowledge of branding, advertising, website optimization, social media, email marketing, CRM, SEO, mobile engagement, E-commerce.

Responsibilities

• Own audience growth plan to drive visitor growth and engagement.
• Oversee media buys, partnerships, and agency relations.
• Lead lifecycle marketing programs including email journeys and re-engagement.
• Develop loyalty framework and measure repeat visitation.
• Coordinate with Communications on earned media and community partnerships.
• Manage brand authority and ensure consistency across touchpoints.

Skills

Audience development

Lifecycle marketing

Brand management

Analytics & CRM

Email marketing

Digital advertising

Tools

Salesforce

CRM

SEO

Email platforms

Job description

The Broad in Los Angeles is seeking a Director of Marketing & Audience Development to drive attendance, revenue, and long-term visitor engagement. You will own audience growth strategies, lifecycle marketing, and brand consistency across paid and owned channels.

Lead a small team and collaborate with Communications to align earned media, partnerships, and digital campaigns with The Broad’s evolving programming and institutional identity.