Audience Growth Lead: Integrated Marketing

KCRW Inc; Santa Monica (CA); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Hybrid work schedule

Sick leave

Vacation leave accrual

Paid holidays

Health insurance

403(b) with company match

Community and culture

Job summary

KCRW Inc in Santa Monica, CA is seeking a Senior Manager, Audience Growth to lead marketing strategy for shows, events, newsletters, partnerships, and products. You’ll act as the quarterback for integrated campaigns, setting goals, coordinating channel owners, and managing assets with hands-on execution to drive audience growth and engagement.

In this role you’ll own strategy, creative direction, and performance analysis while collaborating across teams, partners, and vendors.

Qualifications

• 5+ years of experience in digital, growth, or integrated marketing.
• Experience owning multi-channel campaigns from strategy to execution and reporting.
• Strong project-management skills across multiple campaigns and priorities.
• Ability to navigate cross-functional organizations and align stakeholders.
• Creative instincts in messaging, storytelling, and design.
• Experience running paid media across major digital platforms and using performance data to optimize spend.
• Data-driven mindset to translate performance into decisions.
• Familiarity with AI tools in marketing workflows.

Responsibilities

• Lead integrated marketing campaigns from strategy through execution with clear goals and measures.
• Build and manage campaign plans with timelines, owners, and dependencies.
• Coordinate internal and external partners to ensure alignment with marketing goals.
• Develop campaign briefs, messaging, copy, and assets; oversee execution across channels.
• Manage KCRW’s marketing calendar and prioritize campaigns based on goals and capacity.
• Oversee paid newsletter acquisition and collaborate with internal owners and external agencies.
• Lead paid-media strategy and testing, allocating budget and optimizing performance.
• Continuously monitor and optimize campaigns using data and learnings for future strategy.
• Explore new channels and tools, including AI, to improve speed and quality.

Skills

Digital marketing

Growth marketing

Integrated campaigns

Project management

Cross-functional collaboration

Creative direction

Paid media management

Data-driven

AI tools in marketing

Tools

Google Ads

Facebook/Instagram Ads

Job description

KCRW Inc in Santa Monica, CA is seeking a Senior Manager, Audience Growth to lead marketing strategy for shows, events, newsletters, partnerships, and products. You’ll act as the quarterback for integrated campaigns, setting goals, coordinating channel owners, and managing assets with hands-on execution to drive audience growth and engagement.

In this role you’ll own strategy, creative direction, and performance analysis while collaborating across teams, partners, and vendors.