Chief Marketing & Audience Growth Leader

The Public Theater of San Antonio; San Antonio (TX); Vor Ort; USD 120.000 - 170.000; Vollzeit

Zusammenfassung

San Pedro Playhouse seeks a strategic Vice President of Marketing & Audience Engagement to lead marketing, ticket sales, and audience development. This exempt, full-time role reports to the President & CEO and oversees the Digital Media Coordinator, aligning efforts with Front of House and Box Office teams.

The VP will develop multi-channel campaigns, manage the marketing budget, foster community partnerships, and drive data-informed decisions to grow attendance and revenue while upholding the

Qualifikationen

• Bachelor’s degree in Marketing, Communications, Business, Graphic Design, Theatre/Nonprofit Management or a related field.
• 5+ years of experience in marketing, preferably in the arts or entertainment industry.
• Proven experience in audience development and engagement strategies.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing software, tools, and platforms.
• Ability to analyze data and generate actionable insights.
• Strong organizational and project management skills.

Aufgaben

• Strategic Planning and Execution: Develop and execute comprehensive marketing and sales strategies to promote performances and events.
• Marketing: Oversee multi-channel campaigns, with a focus on email, social media, and website management.
• Advertising: Design, build, and manage media buys and digital ads for maximum reach and ROI.
• Collaboration: Work with Development, Education, and Artistic departments to align marketing with goals.
• Communication: Create and disseminate compelling content across platforms with consistent messaging.
• Audience Development and Experience: Attract new audiences and deepen relationships with patrons.
• Creative Direction: Provide visual direction and manage the Digital Media Coordinator for assets.
• Public Relations: Develop PR strategies, press materials, and media events to raise visibility.
• Team Leadership: Supervise and mentor the Digital Media Coordinator and coordinate with Front of House and Box Office.
• Budget Management: Develop and oversee the marketing and sales budget and monitor performance.

Kenntnisse

Marketing strategy

Audience development

Digital marketing

Leadership

Data analysis

Communication

Project management

Ausbildung

Bachelor’s degree in Marketing, Communications, Business, Graphic Design, Theatre/Nonprofit Management or a related field

Tools

Digital marketing software

Jobbeschreibung

San Pedro Playhouse seeks a strategic Vice President of Marketing & Audience Engagement to lead marketing, ticket sales, and audience development. This exempt, full-time role reports to the President & CEO and oversees the Digital Media Coordinator, aligning efforts with Front of House and Box Office teams.

The VP will develop multi-channel campaigns, manage the marketing budget, foster community partnerships, and drive data-informed decisions to grow attendance and revenue while upholding the