Marketing Associate II

Tropolis Insurance; Ann Arbor (MI); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Flexible time off

401(k) with 100% match on the first 4%

Medical, dental, and vision insurance

Job summary

Tropolis Insurance in Ann Arbor, MI is seeking a Marketing Associate II to shape marketing strategies and drive growth across a nationwide network. In this role, you’ll perform market research, support go-to-market plans, and manage digital campaigns, including social media and website maintenance.

The ideal candidate will have 2–4 years of marketing experience, a strong design eye, and excellent communication skills. Tropolis provides a growth-oriented environment and comprehensive benefits.

Qualifications

• 2–4 years of experience in marketing or digital marketing.
• Curiosity about markets and audience engagement.
• Experience managing paid social advertising.

Responsibilities

• Research target markets and buyer behavior.
• Support development of go-to-market plans for partners.
• Coordinate agency rebranding efforts.

Skills

Digital marketing

Research and analysis

Project management

Strong written communication

Collaboration

Tools

HubSpot

Google Ads

Monday.com

WordPress

Job description

Tropolis is building a best‑in‑class insurance agency platform from the ground up. Combining the entrepreneurial strength of local agencies with modern technology and a culture of shared ownership. We’re scaling rapidly with a clear mission: Insuring Tomorrow Together. Our marketing team shapes the Tropolis brand and drives growth across a nationwide network of agencies. If you want real ownership and room to grow, we’d love to meet you!

Position Overview

We’re looking for a sharp, curious Marketing Associate II who wants to do more than execute tasks. Someone eager to dig into agency target markets, support the development of winning strategies, and grow into a key player on our marketing team. You’ll work closely with the Head of Marketing to bring campaigns, research, and brand initiatives to life across a fast‑growing network of agencies nationwide.

Job Title: Marketing Associate II

Employment Type: Full‑time

Compensation range: $60,000 - $65,000

Key Responsibilities

Research agency target markets, competitive landscapes, and buyer behavior to surface insights that shape marketing strategy.

Support the development of go‑to‑market plans for agency partners — helping translate strategy into prioritized, execution‑ready initiatives.

Track industry trends and competitor activity; package findings into clear briefs and recommendations for the marketing team.

Brand & Growth

Uphold the Tropolis brand standard across all partner touchpoints — reviewing creative output and flagging inconsistencies before they go out.

Coordinate agency rebranding efforts for acquired partners, managing assets, approvals, and timelines.

Support the development of positioning and messaging for new markets or partner launches.

Manage paid social and search campaigns (LinkedIn Ads, Google Ads) — from targeting and setup through optimization and reporting.

Maintain the company website, landing pages, and Google Business Profiles to reflect current strategy and priorities.

Support performance reporting across channels; surface what’s working and bring forward recommendations.

Operations & Tools

Assist in building and maintaining HubSpot dashboards to give the team visibility into marketing performance.

Manage project tracking and workflow tools (Monday.com and others) to keep initiatives on schedule.

Support event planning and agency partner activations, including logistics and on‑site coordination.

Success looks like

• Contributing meaningful research and insights that support marketing strategy and agency growth
• Supporting campaign execution that is on‑brand, on‑schedule, and tied to measurable goals
• Building strong working relationships with agency partners and internal teams
• Continued growth in marketing skills, tools, and understanding of the insurance industry
• Taking ownership of your workstreams and delivering consistent, quality work

Qualifications

Required

• 2–4 years of experience in marketing, digital marketing, or a closely related field
• Curiosity about markets, audiences, and what makes a message land — you want to understand the “why” behind campaigns
• Experience with digital marketing platforms (HubSpot, Google Ads, social media tools, etc.)
• Experience managing paid social advertising (LinkedIn Ads or Google Ads)
• Experience building and maintaining websites (WordPress, Webflow, or similar) — no direct coding experience required
• A strong eye for design and brand consistency — able to review creative work, give clear direction, and spot off‑brand output
• Strong written communication skills with meticulous attention to copy quality and brand voice
• Highly organized with the ability to manage multiple workstreams, meet deadlines, and thrive in a fast‑paced environment
• A collaborative team player with a positive attitude and eagerness to grow

Nice to have

• Background in insurance, financial services, or a similarly regulated industry
• Experience marketing to or within agency or franchise networks
• Hands‑on experience with no‑code automation tools (Zapier or similar)
• Photography or basic video editing experience
• Benefits: Tropolis offers a competitive and comprehensive benefits package, including flexible time off, 11 paid holidays, a 401(k) with 100% match on the first 4% with immediate vesting, and medical, dental, and vision plan options with 90% employer paid.
• Purpose Plan: All eligible team members participate in Tropolis’ Purpose Plan, an equity incentive program that lets you share in Tropolis’ long‑term success through an equity pool that can grow over time.
• Compensation: $60,000-$65,000

Employment is contingent upon successful completion of any pre‑employment testing required for the role and a satisfactory background check. This may include verification of licensing and credentials, employment history, and other checks consistent with applicable laws and business needs.

Equal Opportunity Employer

Tropolis is an Equal Opportunity Employer and celebrates diversity in all forms. We are committed to creating an inclusive environment for all employees.