Marketing Assistant

People's Light; Malvern (Chester County); On-site; USD 21,000 - 26,000; Full time

Job summary

People's Light in Malvern, PA is seeking a Marketing Assistant to support earned income campaigns and manage media with targeted marketing, advertising, and communications for productions and events.

Reporting to the Director of Marketing, Sales, and Patron Engagement and supervised by the Senior Marketing Manager, you will coordinate calendars, vendor materials, and community outreach while helping promote all plays and events.

Qualifications

• High school diploma.
• Previous internship, volunteer experience, or apprenticeship in regional theatre.
• Proficiency in Microsoft Office and Google Workspace.
• Genuine passion for theatre, live entertainment, and community engagement.

Responsibilities

• Assist with planning and executing marketing campaigns for productions and special events.
• Maintain and manage the editorial calendar to schedule email, advertorial, and social content, and track deadlines.
• Coordinate distribution of marketing materials and on-site signage inventory.
• Organize promotional events and community outreach activities.
• Attend weekly marketing meetings and provide admin support.

Skills

Strong written and verbal comms

Project management

Organizational skills

Attention to detail

Collaborative

Familiarity with performing arts

Education

High school diploma

Associate or Bachelor's in Marketing/Communications/Theatre/PR

Tools

Microsoft Office

Google Workspace

Adobe Photoshop/InDesign

Job description

EQUAL OPPORTUNITY EMPLOYMENT

People’s Light is an equal opportunity employer. We work to cultivate a deep and wide reach in order to connect with prospective employees who have varied experiences and skills, a collaborative attitude, and the capacity and desire for growth.

People’s Light seeks to recruit and retain a diverse workforce as a reflection of our commitment to create an antiracist, socially just, and inclusive presence in Chester County and our surrounding community. People’s Light does not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender identity, sexual orientation, age, disability, or any other legally protected characteristic. Applicants from populations historically underrepresented in the theatre field are strongly encouraged to apply.

EQUAL OPPORTUNITY EMPLOYMENT

People’s Light is an equal opportunity employer. We work to cultivate a deep and wide reach in order to connect with prospective employees who have varied experiences and skills, a collaborative attitude, and the capacity and desire for growth.

NON-DISCRIMINATION HIRING POLICY People’s Light seeks to recruit and retain a diverse workforce as a reflection of our commitment to create an antiracist, socially just, and inclusive presence in Chester County and our surrounding community. People’s Light does not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender identity, sexual orientation, age, disability, or any other legally protected characteristic. Applicants from populations historically underrepresented in the theatre field are strongly encouraged to apply.

Job Title

Marketing Assistant

Reports To

Director of Marketing, Sales, and Patron Engagement

Location

On-Site

Position Type

Full-Time, Non-Exempt

Salary

$17.00/hour

About This Position

People's Light's Marketing Assistant holds an important role on the marketing team at an exciting moment of evolution for the organization. Reporting to the Director of Marketing, Sales, and Patron Engagement, and supervised by the Senior Marketing Manager, this position is responsible for supporting earned income campaigns through the management of paid and earned media with targeted marketing, advertising, and communications campaigns for each People's Light production or event.

The Marketing Assistant ensures on-time and successful delivery of each campaign element, communicating effectively with external vendors and contractors, and working collaboratively with People's Light internal clients, including Artistic, Development, Education, Finance, Farmhouse, and Production, to manage the editorial calendar and project tracker and meet deadlines.

This entry-level position is ideal for someone passionate about the performing arts and eager to build a career in arts marketing. The Marketing Assistant will help promote all plays and events produced by People's Light, engage audiences, and support the full range of day-to-day marketing activities.

Key Responsibilities

Campaign and Calendar Management

• Assist with planning and executing marketing campaigns for productions and special events
• Assist in maintaining the editorial calendar to schedule email, advertorial, and social media content, and track deadlines and content due dates
• Maintain and manage all third-party calendars, posting productions and events including Farmhouse events and Party Space calendars

Vendor and Collateral Coordination

• Work with contractors and vendors to order posters, deck cards, flyers, programs, and all other marketing collateral
• Work with the Sales Manager and Front of House and Hospitality Manager to coordinate distribution of marketing materials throughout the community
• Manage on-site signage inventory including flyers, easel boards, digital screens, cast boards, and collateral racks

Events and Community Engagement

• Help organize and attend promotional events, opening nights, and community outreach activities including Subscriber Open House, Teacher Appreciation Night, Volunteer Appreciation Night, Flight Nights, and Cabarets
• Support cross-departmental collaboration to ensure consistent and timely marketing presence across all People's Light programs and events

Administrative and Team Support

• Perform administrative tasks including organizing files, tracking marketing inventory, and assisting with invoice management
• Attend weekly marketing team meetings and contribute to a collaborative, solutions-oriented work environment

Other duties as assigned.

Qualifications

Required

• High school diploma
• Previous internship, volunteer experience, or apprenticeship in regional theatre
• Proficiency in Microsoft Office and Google Workspace
• Genuine passion for theatre, live entertainment, and community engagement

Preferred

• Associate or bachelor's degree in Marketing, Communications, Theatre, Public Relations, or a related field
• Familiarity with Adobe products, especially Photoshop and InDesigns

Skills

• Strong written and verbal communication with the ability to interface effectively with internal teams and external vendors
• Project management and organizational skills with demonstrated ability to track multiple deadlines and deliverables
• Attention to detail in managing collateral, signage inventory, and campaign logistics
• Collaborative, team-oriented mindset with a proactive and positive approach
• Familiarity with or enthusiasm for the performing arts and nonprofit environments