Marketing Assistant

People's Light; General Warren Village (PA); On-site; USD 23,000 - 26,000; Full time

Job summary

People’s Light seeks a Marketing Assistant to support earned income campaigns and manage paid/earned media for plays and events at our Chester County theatre.

The role reports to the Director of Marketing, Sales, and Patron Engagement and Senior Marketing Manager, assisting with editorial calendars, campaigns, and day-to-day marketing activities across all productions.

Qualifications

• High school diploma required.
• Previous internship, volunteer experience, or apprenticeship in regional theatre.
• Proficiency in Microsoft Office and Google Workspace.
• Genuine passion for theatre, live entertainment, and community engagement.

Responsibilities

• Assist with planning and executing marketing campaigns for productions and special events.
• Maintain editorial calendar to schedule email, advertorial, and social content; track deadlines.
• Coordinate third-party calendars, postings for Farmhouse events and Party Space calendars.
• Manage on-site signage inventory and collateral distribution.
• Support events and community outreach activities and cross-department collaboration.
• Attend weekly marketing team meetings and contribute to a collaborative environment.
• Provide administrative support including invoicing and inventory management.

Skills

Communication

Project management

Attention to detail

Team-oriented

Performing arts familiarity

Education

High school diploma

Associate or bachelor’s degree in Marketing/Communications/Theatre/Public Relations or related field

Tools

Microsoft Office

Google Workspace

Adobe Photoshop

Adobe InDesign

Job description

EQUAL OPPORTUNITY EMPLOYMENT
People’s Light is an equal opportunity employer. We work to cultivate a deep and wide reach in order to connect with prospective employees who have varied experiences and skills, a collaborative attitude, and the capacity and desire for growth.

NON-DISCRIMINATION HIRING POLICYPeople’s Light seeks to recruit and retain a diverse workforce as a reflection of our commitment to create an antiracist, socially just, and inclusive presence in Chester County and our surrounding community. People’s Light does not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender identity, sexual orientation, age, disability, or any other legally protected characteristic. Applicants from populations historically underrepresented in the theatre field are strongly encouraged to apply.

Job Title: Marketing Assistant
Reports To: Director of Marketing, Sales, and Patron Engagement
Location: On-Site
Position Type:Full-Time, Non-Exempt
Salary: $17.00/hour

About this Position

People's Light's Marketing Assistant holds an important role on the marketing team at an exciting moment of evolution for the organization. Reporting to the Director of Marketing, Sales, and Patron Engagement, and supervised by the Senior Marketing Manager, this position is responsible for supporting earned income campaigns through the management of paid and earned media with targeted marketing, advertising, and communications campaigns for each People's Light production or event.

The Marketing Assistant ensures on-time and successful delivery of each campaign element, communicating effectively with external vendors and contractors, and working collaboratively with People's Light internal clients, including Artistic, Development, Education, Finance, Farmhouse, and Production, to manage the editorial calendar and project tracker and meet deadlines.

This entry-level position is ideal for someone passionate about the performing arts and eager to build a career in arts marketing. The Marketing Assistant will help promote all plays and events produced by People's Light, engage audiences, and support the full range of day-to-day marketing activities.

Key Responsibilities

Campaign andCalendar Management

• Assist with planning and executing marketing campaigns for productions and special events
• Assist in maintaining the editorial calendar to schedule email, advertorial, and social media content, and track deadlines and content due dates
• Maintain and manage all third-party calendars, posting productions and events including Farmhouse events and Party Space calendars

Vendor and Collateral Coordination

• Work with contractors and vendors to order posters, deck cards, flyers, programs, and all other marketing collateral
• Work with the Sales Manager and Front of House and Hospitality Manager to coordinate distribution of marketing materials throughout the community
• Manage on-site signage inventory including flyers, easel boards, digital screens, cast boards, and collateral racks

Events and Community Engagement

• Help organize and attend promotional events, opening nights, and community outreach activities including Subscriber Open House, Teacher Appreciation Night, Volunteer Appreciation Night, Flight Nights, and Cabarets
• Support cross-departmental collaboration to ensure consistent and timely marketing presence across all People's Light programs and events

Administrative and Team Support

• Perform administrative tasks including organizing files, tracking marketing inventory, and assisting with invoice management
• Attend weekly marketing team meetings and contribute to a collaborative, solutions-oriented work environment

Other duties as assigned.

Qualifications

Required

• High school diploma
• Previous internship, volunteer experience, or apprenticeship in regional theatre
• Proficiency in Microsoft Office and Google Workspace
• Genuine passion for theatre, live entertainment, and community engagement

Preferred

• Associate or bachelor's degree in Marketing, Communications, Theatre, Public Relations, or a related field
• Familiarity with Adobe products, especially Photoshop and InDesigns

Skills

• Strong written and verbal communication with the ability to interface effectively with internal teams and external vendors
• Project management and organizational skills with demonstrated ability to track multiple deadlines and deliverables
• Attention to detail in managing collateral, signage inventory, and campaign logistics
• Collaborative, team-oriented mindset with a proactive and positive approach
• Familiarity with or enthusiasm for the performing arts and nonprofit environments