Marketing Architecture Lead, Digital Transformation MarTech

System One, Inc.; Birmingham (AL); Vor Ort; USD 131.000 - 161.000; Vollzeit

Benefits dieser Stelle

Health insurance

Dental insurance

Vision insurance

Life insurance

401(k) plan

Zusammenfassung

System One, Inc. in Lafayette, LA is seeking a Senior Marketing Business Architect to align marketing strategy with business capabilities and delivery priorities.

You will partner with Marketing, Digital, Technology, Data, and Product teams to model capabilities, value streams, and information flows. You will lead roadmap development for marketing operations and digital experiences, guide marketing technology platforms (CMS, CRM, analytics, personalization, campaign management, AI), and

Qualifikationen

• 8+ years of experience in business architecture, marketing technology, digital transformation, or related disciplines.
• Strong experience developing business capability models, value streams, process models, information flows, and business requirements.
• Hands-on experience with business process analysis and optimization in marketing operations, campaign execution, content workflows, or digital customer experiences.
• Solid understanding of MarTech and digital platforms, including CMS, CRM, analytics, personalization, campaign management, and AI solutions.
• Experience translating marketing strategy and customer experience objectives into actionable business architecture models and roadmaps.

Aufgaben

• Partner with Marketing, Digital, Technology, Data, and Product teams to align marketing strategy and customer experience objectives with business capabilities, processes, platforms, and delivery priorities.
• Develop and maintain business capability models, value streams, process frameworks, information flows, and roadmaps supporting marketing operations and digital experiences.
• Provide business architecture guidance for marketing technology platforms, including CMS, CRM, analytics, personalization, campaign management, and AI enabled solutions.
• Manage multiple initiatives, identifying dependencies and process improvements; communicate recommendations to stakeholders across business and technology units.
• Collaborate with engineering and technology teams in modern cloud environments, including AWS, ensuring alignment with business objectives.
• Support technology initiatives supporting digital transformation in a highly regulated, financial services environment.

Kenntnisse

Business architecture

Marketing technology

Digital transformation

Stakeholder management

Agile/Scrum

Cloud AWS

Executive communication

Tools

ARIS

Jobbeschreibung

System One, Inc. in Lafayette, LA is seeking a Senior Marketing Business Architect to align marketing strategy with business capabilities and delivery priorities.

You will partner with Marketing, Digital, Technology, Data, and Product teams to model capabilities, value streams, and information flows. You will lead roadmap development for marketing operations and digital experiences, guide marketing technology platforms (CMS, CRM, analytics, personalization, campaign management, AI), and