Marketing Architect: Higher-Ed Growth & Enrollment Strategy

Goshen College; Goshen (IN); Vor Ort; USD 90.000 - 130.000; Vollzeit

Benefits dieser Stelle

Healthcare/Prescription insurance (GC)

Vision insurance

Flexible Spending Account

Life/AD&D (GC)

Long Term Disability

Retirement (403(b))

College retirement contribution after

Free gym membership

Zusammenfassung

Goshen College is seeking a Director of Marketing to build and lead Goshen’s central marketing function from the ground up. You will architect the Marketing Plan Framework, digital strategy, and CRM-enabled analytics to connect storytelling with enrollment and advancement outcomes.

You will supervise the Marcom team, align with Admissions and Advancement, and drive brand coherence across campus channels, programs, and partnerships.

Qualifikationen

• Bachelor’s degree required; emphasis in marketing or related field preferred. Master’s degree preferred.
• 7–10 years of progressive marketing leadership with supervisory experience.
• Demonstrated depth in digital marketing: web strategy, SEO, analytics, CRM, email and paid media.

Aufgaben

• Develop and manage the Marketing Plan Framework (MPF) and channel plans.
• Own web architecture, content standards, and publisher guidelines across goshen.edu.
• Direct SEO and GEO/AEO efforts to surface signature programs.

Kenntnisse

Strategic architect

Data fluency

Word & editorship

Matrixed collaboration

Ambiguity tolerance

Budgeting & vendor mgmt

People leadership

Industry passion for higher ed

Ausbildung

Bachelor’s degree

Master’s degree preferred

7–10 years marketing leadership

Tools

CRM systems

Web analytics

SEO tools

Email/paid media platforms

Jobbeschreibung

Goshen College is seeking a Director of Marketing to build and lead Goshen’s central marketing function from the ground up. You will architect the Marketing Plan Framework, digital strategy, and CRM-enabled analytics to connect storytelling with enrollment and advancement outcomes.

You will supervise the Marcom team, align with Admissions and Advancement, and drive brand coherence across campus channels, programs, and partnerships.