Brand & Growth Director - Higher Education Marketing

Macomb Community College; Warren (MI); On-site; USD 90,000 - 130,000; Full time

Job summary

Macomb Community College in Warren, MI seeks a seasoned marketing leader to design and execute an integrated strategy advancing enrollment, student success, and community engagement. The role oversees marketing, graphics, photography, videography, publications, web strategy, and digital campaigns.

You will collaborate with academic and administrative leaders, manage budgets and outside agencies, and measure performance with data to drive continuous improvement and institutional visibility.

Qualifications

• Seven years of progressively responsible professional marketing leadership experience.
• Administrative or consulting experience within higher education, nonprofit or public sector organizations preferred.

Responsibilities

• Designs and implements integrated marketing strategies aligned with institutional goals, market opportunities and available resources.
• Works collaboratively with academic and administrative leaders to develop annual marketing plans and strategic recruitment campaigns.
• Employs cost-effective, targeted and measurable marketing strategies utilizing digital media, web, email, print, outdoor advertising, video, photography and emerging communication platforms.
• Provides strategic leadership for web, search, email and social media initiatives to strengthen engagement, awareness and institutional reputation.
• Remains current on marketing trends, analytics and best practices to continuously improve marketing effectiveness.
• Utilizes market segmentation, research and audience insights to maximize campaign effectiveness and ROI.
• Establishes measurable performance indicators and evaluates campaign results to guide continuous improvement.
• Ensures consistency in institutional messaging, visual identity and brand standards across all communications.
• Participates on cross-functional teams to strengthen student recruitment, retention, engagement and the overall student experience.
• Oversees the functional areas of marketing, graphics, photography, videography, publications, student communications and online media coordination.
• Develops a collaborative, innovative culture while coaching and developing staff.
• Monitors competitive activity and higher education best practices to inform marketing strategies.

Skills

Marketing leadership

Strategic planning

Branding

Communications

Project management

Analytics

Budget management

Education

Bachelor's Degree

MBA

Job description

Macomb Community College in Warren, MI seeks a seasoned marketing leader to design and execute an integrated strategy advancing enrollment, student success, and community engagement. The role oversees marketing, graphics, photography, videography, publications, web strategy, and digital campaigns.

You will collaborate with academic and administrative leaders, manage budgets and outside agencies, and measure performance with data to drive continuous improvement and institutional visibility.