Marketing and Digital Content Specialist

Priority Dispatch Corp.; Birdsboro (Berks County); On-site; USD 60,000 - 90,000; Full time

Job summary

Dermatology Partners is seeking a Marketing and Digital Content Specialist to develop and execute strategic marketing initiatives that increase brand visibility. You will craft engaging content for social media, websites, and email campaigns, collaborating with cross-functional teams to ensure consistent messaging.

Responsibilities include analyzing trends, optimizing campaigns, and managing the online presence to drive growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of digital marketing or content creation experience.

Responsibilities

• Develop and implement digital marketing strategies aligned with objectives.
• Create, edit, and publish content for social media, websites, and email campaigns.
• Collaborate with cross-functional teams to maintain consistent branding.
• Analyze market trends and consumer insights to optimize content and strategies.
• Monitor and report performance of digital campaigns and provide insights.
• Manage the company's online presence, including social accounts and website updates.
• Coordinate with external vendors/agencies as needed.
• Organize and promote events and webinars to boost engagement.

Skills

Digital marketing strategies

SEO

SEM

Social media management

Content creation

Written/verbal communication

CMS proficiency

Marketing automation

Data analysis

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

CMS

Marketing automation software

Job description

Job Purpose:- The Marketing and Digital Content Specialist at Dermatology Partners is responsible for developing and executing strategic marketing initiatives to enhance brand visibility and drive engagement across digital platforms. This role involves creating compelling content that aligns with the company’s goals and resonates with target audiences, ultimately supporting the growth and success of the organization.Key Responsibilities:- Develop and implement comprehensive digital marketing strategies that align with Dermatology Partners' objectives.- Create, edit, and publish engaging content for various digital channels, including social media, websites, and email campaigns.- Collaborate with cross-functional teams to ensure consistent messaging and branding across all marketing efforts.- Analyze market trends and consumer insights to optimize content and marketing strategies.- Monitor and report on the performance of digital marketing campaigns, providing actionable insights for improvement.- Manage the company's online presence, including social media accounts and website updates.- Stay updated with the latest digital marketing trends and technologies to ensure Dermatology Partners remains competitive in the industry.- Coordinate with external vendors and agencies as needed to support marketing initiatives.- Assist in organizing and promoting events and webinars to enhance community engagement and brand awareness.Required Education:- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.Required Experience:- Minimum of 3 years of experience in digital marketing or content creation.- Proven track record of developing and managing successful marketing campaigns.- Experience in the healthcare or dermatology industry is preferred but not mandatory.Required Skills and Abilities:- Strong understanding of digital marketing strategies and tools, including SEO, SEM, and social media platforms.- Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.- Proficiency in using content management systems (CMS) and marketing automation software.- Ability to analyze data and metrics to optimize marketing efforts and report on campaign performance.- Creative thinking and problem-solving skills to develop innovative marketing solutions.- Strong organizational skills with the ability to manage multiple projects and deadlines effectively.- Ability to collaborate with cross-functional teams and external partners to achieve marketing objectives.