Digital Marketing & Content Lead

Priority Dispatch Corp.; Birdsboro (Berks County); On-site; USD 60,000 - 90,000; Full time

Job summary

Dermatology Partners is seeking a Marketing and Digital Content Specialist to develop and execute strategic marketing initiatives that increase brand visibility. You will craft engaging content for social media, websites, and email campaigns, collaborating with cross-functional teams to ensure consistent messaging.

Responsibilities include analyzing trends, optimizing campaigns, and managing the online presence to drive growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 3+ years of digital marketing or content creation experience.

Responsibilities

• Develop and implement digital marketing strategies aligned with objectives.
• Create, edit, and publish content for social media, websites, and email campaigns.
• Collaborate with cross-functional teams to maintain consistent branding.
• Analyze market trends and consumer insights to optimize content and strategies.
• Monitor and report performance of digital campaigns and provide insights.
• Manage the company's online presence, including social accounts and website updates.
• Coordinate with external vendors/agencies as needed.
• Organize and promote events and webinars to boost engagement.

Skills

Digital marketing strategies

SEO

SEM

Social media management

Content creation

Written/verbal communication

CMS proficiency

Marketing automation

Data analysis

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

CMS

Marketing automation software

Job description

Dermatology Partners is seeking a Marketing and Digital Content Specialist to develop and execute strategic marketing initiatives that increase brand visibility. You will craft engaging content for social media, websites, and email campaigns, collaborating with cross-functional teams to ensure consistent messaging.

Responsibilities include analyzing trends, optimizing campaigns, and managing the online presence to drive growth.