Marketing Specialist

cayugahealthsystem; Town of Ithaca (NY); On-site; USD 65,000 - 90,000; Full time

Job summary

Centralus Health is seeking a creative Marketing Specialist to bring our brand to life across digital channels, social media, video, photography, and events. You will collaborate with clinical service lines, support departments, and hospital networks to tell meaningful stories that connect with our communities.

Reporting to the Senior Director of Marketing and Communication, you will develop and execute marketing initiatives, maintain web content, and analyze performance to drive growth and

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism or commensurate experience.
• Hands-on experience with WordPress CMS.
• Proficiency in website analytics and SEO platforms.
• Experience with digital marketing strategy, campaigns, and analytics.
• Strong writing and storytelling with clear audience focus.
• Solid project management and ability to juggle priorities.

Responsibilities

• Shape project scope with leadership to align priorities.
• Develop, publish, and maintain web content for brand standards.
• Develop digital marketing strategies to boost awareness and growth.
• Monitor and report on digital marketing performance.
• Manage social media content and engagement across channels.
• Collaborate with writers, designers, and agencies as needed.
• Support events and create brand-consistent content.

Skills

Content writing

Social media marketing

Digital marketing strategy

Analytics

Project management

WordPress

SEO

Storytelling

Collaboration

Education

Bachelor's degree in Marketing/Communications

Tools

WordPress

Google Analytics

Adobe Creative Suite

Job description

Overview

Centralus Health is seeking a creative, driven Marketing Specialist to bring our brand to life across digital channels, social media, video, photography, and events. This role is ideal for a versatile marketer who enjoys blending strategy with creativity and is excited to tell meaningful stories that connect with our communities.

As part of our award-winning Marketing and Communications team, you'll collaborate with clinical service lines, support departments, multi-disciplinary physician practices, integrated provider networks, and six hospital foundations. Reporting to the Senior Director of Marketing and Communication, this role offers opportunities to grow your skills and advance your career within a dynamic healthcare organization.

What You'll Do

• Partner with department leadership and internal stakeholders to shape project scope and translate organizational priorities into impactful marketing initiatives
• Develop, publish, and maintain web content to ensure accuracy, consistency, engagement, and alignment with organizational goals and brand standards
• Develop digital marketing strategies and campaigns to increase brand awareness, audience engagement, lead generation, and business growth
• Monitor, analyze, and report on digital marketing performance, providing insights and recommendations for continuous improvement
• Manage social media platforms by creating content, engaging audiences, monitoring performance, and strengthening brand presence across channels
• Support search optimization initiatives to improve website visibility, traffic, and user engagement
• Support events that enhance community participation and visibility
• Develop brand consistent content for various channels including but not limited to web, promotional materials, videos, photography, tradeshows, presentations, brochures, graphics, posters, product information sheets, etc. to achieve identified business goals
• Collaborate closely with Marketing and Communications teammates to track projects, manage workflows, and bring ideas from concept to execution
• Work with external writers, designers, and agencies as needed
• Stay ahead of trends and proactively identify timely opportunities to elevate Centralus Health's voice, brand, and reach

What You'll Bring

Required Experience

• Bachelor's degree in Marketing, Communications, Journalism, a related field, or commensurate experience
• Hands-on experience with content management systems such as WordPress
• Proficiency in website analytics tools and search optimization platforms
• Proficiency in digital marketing strategy, campaign execution, and performance analytics
• Familiarity with major social media platforms, including but not limited to Facebook, Instagram, LinkedIn, and X (formerly Twitter), and how to tailor content for each
• Strong writing, editing, and storytelling skills, with an eye for clarity, consistency, and audience engagement
• Solid project management and organizational skills, with the ability to juggle multiple priorities
• Ability to work independently and collaboratively in a fast-paced environment

Desired Experience

• 3+ years of experience in marketing and communications, preferably in a dynamic or multi-channel environment
• Experience maintaining accurate business listings and monitoring online reviews to support brand reputation
• Experience with email marketing campaigns that engage target audiences and support organizational objectives
• Knowledge of healthcare marketing regulations and best practices, including HIPAA considerations for digital communications
• Proficiency in Adobe Creative Suite, with the ability to turn ideas into polished, on-brand visuals
• Interest and experience in health equity, population health, social health determinants, and community partnerships
• Photo and video production experience, including capturing, editing, and producing visual content for digital and promotional use
• Event experience, including planning, coordinating, and supporting marketing or community-focused events