Advertising & Marketing Student Assistant, Communications

PeopleAdmin, Inc.; La Verne (CA); On-site; USD 21,000 - 30,000; Part time

Benefits offered by this job

Paid Sick Leave

Retirement Plan

Job summary

The University of La Verne is seeking a Marketing and Communications Advertising Student Assistant to support regional and online campus expansion. You will liaise between advertising vendors and the Operations and Integrated Marketing team, evaluating opportunities and coordinating insertions to drive enrollment growth and brand awareness in Southern California.

Under supervision of the Senior Director of Integrated Marketing and Operations, you will organize requests, maintain records in the

Qualifications

• Bachelor’s degree in progress in communications and marketing.
• Excellent communication skills, both verbal and written.
• Knowledge of Microsoft Office Suite, Office 365, Google Apps.
• Ability to take initiative and work independently.
• Strong interpersonal and teamwork skills.
• Must be a current University of La Verne student.

Responsibilities

• Conduct market research for advertising opportunities in the region for undergraduate and graduate programs to build brand awareness and generate leads.
• Organize cold calls and acquire media kits from different vendors and publications. Support the ROC expansion plan to steward relationships with community college campus partners and enhance University of La Verne brand in strategic areas throughout Southern California.
• Align initiatives of the program/college with enrollment management goals during assessment.
• Check on, respond to and follow-up on all email, phone and in-person inquiries pertaining to advertising.
• Document and maintain accurate, detailed and organized records of conversations, ad specifications, and agreements. Document updates in the project management platform to ensure timelines and deliverables.
• Pull monthly reports from Slate CRM to evaluate program enrollment with year-to-date and year-over-year metrics.

Skills

Communication skills

MS Office

Independent work

Analytical thinking

Education

Bachelor’s degree in progress

Tools

Microsoft Office Suite

Google Apps

Job description

The University of La Verne is seeking a Marketing and Communications Advertising Student Assistant to support regional and online campus expansion. You will liaise between advertising vendors and the Operations and Integrated Marketing team, evaluating opportunities and coordinating insertions to drive enrollment growth and brand awareness in Southern California.

Under supervision of the Senior Director of Integrated Marketing and Operations, you will organize requests, maintain records in the