Marketing Analytics Strategist for Growth & Insights

M&T Bank Corporation; Clanton (AL); On-site; USD 82,783 - 137,972; Full time

Job summary

M&T Bank is seeking a Marketing Analytics Consultant to be based in Clanton, Alabama. The role involves conducting advanced analyses of customer information to support business decisions. The successful candidate will leverage quantitative methods to provide insights that influence marketing strategies.

Key responsibilities include analyzing customer behavior, developing evaluations for service opportunities, and presenting recommendations to senior management. A bachelor's degree in a quantitative field and proficiency in SQL, SAS, or Python are required.

Qualifications

• Bachelor's degree (preferably in quantitative field).
• 3 years relevant experience in marketing analytics.
• Technical proficiency in SQL, SAS, Python or R.
• Strong statistical analysis experience.
• Previous experience in financial services.

Responsibilities

• Develop and direct fact-based analyses aiding Management decisions.
• Provide actionable recommendations from data mining and quantitative analyses.
• Evaluate opportunities to improve customer profitability and targeting efficacy.

Skills

SQL

SAS

Python

R

Statistical analysis

Education

Bachelor's degree in a quantitative field

Job description

M&T Bank is seeking a Marketing Analytics Consultant to be based in Clanton, Alabama. The role involves conducting advanced analyses of customer information to support business decisions. The successful candidate will leverage quantitative methods to provide insights that influence marketing strategies.

Key responsibilities include analyzing customer behavior, developing evaluations for service opportunities, and presenting recommendations to senior management. A bachelor's degree in a quantitative field and proficiency in SQL, SAS, or Python are required.