Marketing Analytics Consultant at M&T Bank Clanton, AL

M&T Bank Corporation; Clanton (AL); On-site; USD 82,783 - 137,972; Full time

Job summary

M&T Bank is seeking a Marketing Analytics Consultant to be based in Clanton, Alabama. The role involves conducting advanced analyses of customer information to support business decisions. The successful candidate will leverage quantitative methods to provide insights that influence marketing strategies.

Key responsibilities include analyzing customer behavior, developing evaluations for service opportunities, and presenting recommendations to senior management. A bachelor's degree in a quantitative field and proficiency in SQL, SAS, or Python are required.

Qualifications

• Bachelor's degree (preferably in quantitative field).
• 3 years relevant experience in marketing analytics.
• Technical proficiency in SQL, SAS, Python or R.
• Strong statistical analysis experience.
• Previous experience in financial services.

Responsibilities

• Develop and direct fact-based analyses aiding Management decisions.
• Provide actionable recommendations from data mining and quantitative analyses.
• Evaluate opportunities to improve customer profitability and targeting efficacy.

Skills

SQL

SAS

Python

R

Statistical analysis

Education

Bachelor's degree in a quantitative field

Job description

Marketing Analytics Consultant job at M&T Bank. Clanton, AL.

Overview

Responsible for conducting advanced quantitative and statistical analyses of customer information, evaluating customer behavior and the profitability of the customer portfolio to generate actionable insights that support critical business decisions.

Primary Responsibilities

• Develop and direct a variety of fact-based analyses that aid Management in making decisions relating to the creation or expansion of new or existing services.
• Develop creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential.
• Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying acquisition, cross-sell, up-sell, and retention opportunities.
• Evaluate opportunities to improve customer profitability, targeting efficacy, offer appeal, channel preference, product and service bundling, customer loyalty, etc.
• Participate in strategic marketing decisions relating to customer needs, preferences, behaviors and segmentation, as well as advertising, direct marketing, and digital marketing efforts.
• Interpret results of analyses, translate insights into actionable recommendations, present the insights and recommendations to senior management and work closely with business partners to integrate and operationalize the recommendations in the business strategies, plans and tactics.

Education and Experience Required

• Bachelor's degree (preferably in quantitative field)
• 3 years relevant experience
• Technical proficiency in SQL, SAS, Python or R
• Strong statistical analysis experience
• Previous experience in financial services
• Marketing Analytics experience

Compensation

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $82,783.41 - $137,972.36 Annual (USD). The successful candidate's particular combination of knowledge, skills, and experience will inform their specific compensation. The range listed above corresponds to our national pay range for this role. The specific pay range applicable to you may vary based on your location.

Location

Clanton, Alabama, United States of America

M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.