Marketing Analytics Leader — Growth & Optimization

Upgrade, Inc.; San Francisco (CA); On-site; USD 120,000 - 190,000; Part time

Job summary

Upgrade, Inc. in San Francisco is seeking a data-driven Marketing Performance & Optimization leader to shape campaigns, monetize growth, and build analytics infrastructure.

You will collaborate with credit, finance, strategy, Growth Marketing, Product, and Risk teams to design experiments, forecast ROI, and deliver insights that inform investor narratives. The role emphasizes turning large datasets into actionable recommendations while mentoring junior analysts in a fast-paced fintech

Responsibilities

• Lead the marketing investment cycle collaborating across credit, finance, and strategy teams to launch marketing campaigns
• Architect and launch the firm’s first optimization engine to target prospects, maximizing expected economics while maintaining policy thresholds
• Partner closely with Growth Marketing teams to optimize campaign targeting, channel mix, creative performance, and customer acquisition cost (CAC)
• Build and maintain bottom-up business unit economic growth forecasts
• Produce the quantitative outputs that support investor reporting and capital market narratives, including securitization performance analytics and portfolio stratifications
• Build and own the account valuation (unit economics) models that underpin credit card investment decisions
• Evaluate cardholder engagement trends, spend behavior, utilization, rewards engagement, and retention drivers
• Conduct cohort analyses to understand customer lifecycle performance and long‑term portfolio health
• Partner with Product and Risk teams to evaluate customer quality, credit performance, and unit economics
• Design and measure A/B and multivariate tests to improve economic outcomes
• Identify opportunities to improve conversion rates, portfolio profitability, and lifetime value (LTV)
• Deliver actionable recommendations through statistical analysis, forecasting, and predictive modeling
• Support executive decision-making with clear storytelling and concise business recommendations
• Translate large, complex datasets into meaningful insights for both technical and non-technical stakeholders
• Collaborate with Data Engineering and BI teams to improve data quality, accessibility, and scalability
• Drive consistency in KPI definitions, reporting methodologies, and attribution frameworks
• Mentor and develop junior analysts and foster a data-driven culture across the organization
• Serve as a trusted advisor to senior leaders on growth strategy, portfolio trends, and marketing investment decisions

Job description

Upgrade, Inc. in San Francisco is seeking a data-driven Marketing Performance & Optimization leader to shape campaigns, monetize growth, and build analytics infrastructure.

You will collaborate with credit, finance, strategy, Growth Marketing, Product, and Risk teams to design experiments, forecast ROI, and deliver insights that inform investor narratives. The role emphasizes turning large datasets into actionable recommendations while mentoring junior analysts in a fast-paced fintech