Growth Strategy & Analytics Lead

Verkada Inc.; San Mateo (CA); On-site; USD 170,000 - 200,000; Full time

Job summary

Verkada’s Marketing Analytics and Data Science team is seeking a strategic analytics leader to drive performance across marketing channels. You will diagnose performance, turn questions into analyses, and deliver actionable recommendations.

You’ll build forecasts, KPIs, and scalable tools in SQL, Looker, and AI-enabled workflows, partnering with leadership to shape budgets and investments. This role is on-site at our HQ in San Mateo.

Qualifications

• 5+ years in analytics/strategy, growth, or related field.
• Advanced SQL skills with large datasets.
• Strong business judgment; translating analysis into action.
• Experience with marketing, growth, funnel, or go-to-market analytics.
• Experience with BI tools (Looker/Tableau/Power BI).
• Strong written and verbal communication, including with senior leaders.
• Able to work independently in a fast-paced, high-growth environment.
• Comfort using AI tools to augment analytics work.
• Must be able to work in-office 5 days a week.

Responsibilities

• Analyze campaign, channel, segment, and funnel performance to identify growth opportunities.
• Evaluate marketing ROI and inform budget decisions.
• Turn ambiguous questions into structured analyses and clear recommendations.
• Build forecasts, targets, business cases, and measurement frameworks.
• Independently analyze large datasets and test hypotheses.
• Partner with leadership to define KPIs and influence strategy.
• Build scalable analytics, automation, and AI-powered tools.
• Communicate complex findings to technical and non-technical audiences.

Skills

5+ years in analytics/strategy

Advanced SQL

Business judgment

Marketing analytics

BI tools

Written and verbal communication

Independent in fast-paced env.

AI tools usage

On-site 5 days a week

Tools

Looker

Tableau

Power BI

dbt

BigQuery

Snowflake

Python

Job description

Who We Are

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation, more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the Role

Verkada’s Marketing Analytics and Data Science team is looking for a strategic analytics leader to play an integral role in leveraging our data and technology to help our marketing team run better, faster, and smarter. This role operates like an internal strategy consultant, using data to diagnose performance, uncover growth opportunities, evaluate ROI, and turn ambiguous business questions into clear recommendations.

Our team works AI-first, using tools like Claude Code alongside SQL, dbt, and Looker to accelerate analysis, automate workflows, and build internal tools.

This role reports to our Senior Manager of Data Science and Analytics. We are committed to a thriving in-office culture. This role requires that you be on-site at our HQ in San Mateo 5 days a week.

What You'll Do

• Analyze campaign, channel, segment, and funnel performance to identify growth opportunities and performance drivers.
• Evaluate marketing ROI and help inform where we invest time and budget.
• Turn ambiguous business questions into structured analyses, recommendations, and clear next steps.
• Build forecasts, targets, business cases, and measurement frameworks.
• Independently analyze large datasets and test hypotheses.
• Partner with leadership to define KPIs and influence strategic decisions.
• Build scalable analytics, automation, and AI-powered tools that help teams move faster.
• Communicate complex findings clearly to technical and non-technical audiences.

What You Bring

• 5+ years of experience in analytics, strategy, consulting, growth, or a related field.
• Advanced SQL skills and experience working with large, complex datasets.
• Strong business judgment and a track record of turning analysis into action.
• Experience with marketing, growth, funnel, revenue, or go-to-market analytics.
• Experience with BI tools such as Looker, Tableau, or Power BI.
• Strong written and verbal communication skills, including with senior leaders.
• Comfort operating independently in a fast-paced, high-growth environment.
• Comfort using AI tools to improve how analytical work gets done.
• Must be able and willing to work in-office 5 days a week

Nice to Have

• Experience with Python or another analytical language.
• Experience with modern analytics tools such as dbt, BigQuery, Snowflake, and AI coding tools.
• Experience with experimentation, causal inference, or incrementality measurement.
• Experience with enterprise B2B go-to-market strategy.
• Experience with forecasting, target setting, or investment/resource allocation.

Additional Information:

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

Estimated Annual Pay Range

$170,000—$200,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

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