Marketing Analytics Manager: MMM & Growth Strategy

Maverik; Salt Lake City (UT); Hybrid; USD 95,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, Vision package

401(k) with company match

Annual incentive bonus program

Profit sharing

Paid time-off

Job summary

Maverik is seeking a Marketing Effectiveness & Analytics Manager to lead a new MMM platform at our Salt Lake City HQ. You will forecast opportunities, measure performance, and guide where to invest next, collaborating with the marketing team and agencies.

You will translate complex marketing data into actionable recommendations, analyze multiple data domains, and partner with Finance to shape annual and quarterly plans.

Qualifications

• 5+ years of marketing analytics or related quantitative analysis experience.
• Understanding of Bayesian statistical models in MMM.
• Ability to translate complex data into clear business recommendations.

Responsibilities

• Own Maverik's Media Mix Modeling platform and manage ongoing analysis, outputs, scenario planning, optimization, and recommendations.
• Translate marketing and business data into actionable investment recommendations to optimize spend.
• Analyze marketing effectiveness across channels, campaigns, markets, audiences, products, and time periods.
• Connect marketing investment to key business outcomes such as transactions, loyalty, fueling, and growth metrics.
• Develop forecasting analyses with agency partners to demonstrate impact of budget and channel changes.
• Collaborate with Finance to incorporate MMM insights into planning and budgeting.
• Design and evaluate A/B tests and market tests to validate incrementality and improve measurement.
• Identify trends and segments using customer, transaction, loyalty, and external data to explain performance.

Skills

Marketing analytics

Statistical analysis

Financial analysis

Customer analytics

Media analytics

Bayesian MMM

Data-driven recommendations

Education

Bachelor's degree in Marketing, Business, Economics, Statistics, or related field

Tools

R

SQL

Python

Tableau

Power BI

Excel advanced

Job description

Maverik is seeking a Marketing Effectiveness & Analytics Manager to lead a new MMM platform at our Salt Lake City HQ. You will forecast opportunities, measure performance, and guide where to invest next, collaborating with the marketing team and agencies.

You will translate complex marketing data into actionable recommendations, analyze multiple data domains, and partner with Finance to shape annual and quarterly plans.