Growth Marketing Manager — AI-Driven Retail Growth

Maverik Inc.; Salt Lake City (UT); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Health, Dental, Vision package

In-store and fuel discounts

401K retirement plan

Annual incentive bonus

Profit sharing

Job summary

Maverik Inc. is seeking a Growth Marketing Manager to lead high-impact growth programs from customer perspective, partnering across teams to boost store visits, basket size, and revenue.

The role blends customer-centric marketing with AI-driven tools and innovative promotions to shape Maverik’s future marketing strategy. The position is on-site at Maverik's Salt Lake City HQ with a hybrid schedule (4 days in office, 1 day optional work-from-home) and occasional travel of 5–6 trips yearly.

Qualifications

• Bachelor’s Degree in related field preferred.
• 5+ years of experience in Marketing and Consumer Marketing.
• Experience in the convenience store or food service industry a plus.

Responsibilities

• Own and scale Maverik’s highest-impact marketing growth programs, including digital couponing, age-gated campaigns, retail media network, and online ordering.
• Lead strategy, testing, and optimization of promotional and channel programs across Maverik’s retail ecosystem to influence real-time customer purchase behavior.
• Build and scale new growth capabilities for marketing in Maverik stores with identifying industry trends and emerging tools (e.g., retail media expansion, AI-driven marketing, new promotional technologies), launching pilots, and operationalizing successful programs across the store network.
• Drive cross-functional execution across Category, Operations, Digital, and Creative teams to bring age gated and RMN campaigns and new initiatives to market, focusing on ensuring alignment on offers between CatMan + Price Op, messaging, and in-store execution that delivers a seamless and effective shopper experience.
• Establish a disciplined test-and-learn model across all growth initiatives through collaboration with Liesel + Jaxon working on understanding and speaking to customer segmentation, including Agentic AI segments, measuring sales impact, customer response, and in-store conversion to continuously improve promotions, media effectiveness, and new program performance.
• Work cross-functionally through campaign planning and execution, while supporting Creative, Digital and PR relationships.
• Understanding core customer and positioning within each campaign to ensure best go-to-market strategy.
• Ensure adventure brand consistency by aligning messaging with brand equity, voice, and storytelling priorities.
• Serve as a brand champion by effectively communicating brand plans and priorities to internal and external stakeholders.

Skills

Marketing experience

Consumer marketing

Cross-functional collaboration

Education

Bachelor's degree in related field

Job description

Maverik Inc. is seeking a Growth Marketing Manager to lead high-impact growth programs from customer perspective, partnering across teams to boost store visits, basket size, and revenue.

The role blends customer-centric marketing with AI-driven tools and innovative promotions to shape Maverik’s future marketing strategy. The position is on-site at Maverik's Salt Lake City HQ with a hybrid schedule (4 days in office, 1 day optional work-from-home) and occasional travel of 5–6 trips yearly.