Director, Marketing Analytics & MMM Insights

Strategic Education, Inc; United States; On-site; USD 150,000 - 224,000; Full time

Job summary

Strategic Education, Inc. is seeking a Director of Marketing Analytics to lead the Media Analytics function and a team of analysts responsible for measuring marketing effectiveness and translating data into strategic insights for media investment.

The role centers on marketing mix modeling (MMM), setting measurement standards, collaborating with Marketing, external partners, and senior leadership to translate analytics into actionable recommendations and performance scenarios.

Qualifications

• 10+ years of experience in marketing analytics or media measurement.
• 5+ years people management experience, coaching analytical professionals.
• Bachelor's degree in Finance, Economics, Business, Analytics, or a related field.

Responsibilities

• Lead the Media Analytics team, including managing, coaching, and developing analysts while establishing priorities and ensuring high-quality, timely deliverables.
• Lead MMM strategy, including model performance reviews, interpretation, scenario planning, investment recommendations, ongoing optimization, and monthly performance readouts for Marketing and business leadership.
• Improve MMM by evaluating new data sources, business drivers, marketing inputs, and evolving measurement approaches to strengthen model accuracy and usefulness.
• Partner with Marketing Leadership to understand business priorities, identify analytical opportunities, and ensure measurement approaches evolve with the marketing strategy.
• Translate complex analytical findings into clear business narratives, recommendations, and presentations for technical and non-technical audiences, including senior leadership.
• Lead the design and measurement of marketing experiments, including match-market tests and other incrementality approaches, and integrate results with MMM, attribution, and media performance data to assess causal impact and marketing effectiveness.
• Partner with external vendors and agency partners supporting MMM, media measurement, and related analytics initiatives to ensure methodologies and deliverables meet business needs.
• Navigate the data environment and use SQL to access, validate, and analyze data in Google BigQuery for recurring analytics and ad hoc business requests.
• Evaluate data quality and work with internal data and technology teams to resolve gaps that could affect marketing measurement or model accuracy.
• Analyze marketing and media performance across digital and traditional channels to identify trends, opportunities, and risks.
• Establish analytical standards, processes, and documentation that improve the consistency, scalability, and reliability of Media Analytics deliverables.

Skills

Marketing mix modelling (MMM)

Executive communication

SQL

Google BigQuery

Media measurement

Education

Bachelor's degree in Finance, Economics, Business, Analytics, or related field

Job description

Strategic Education, Inc. is seeking a Director of Marketing Analytics to lead the Media Analytics function and a team of analysts responsible for measuring marketing effectiveness and translating data into strategic insights for media investment.

The role centers on marketing mix modeling (MMM), setting measurement standards, collaborating with Marketing, external partners, and senior leadership to translate analytics into actionable recommendations and performance scenarios.