Marketing Analytics Manager: Insights & Growth

VML; Detroit (MI); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

VML is seeking a highly motivated Manager, Marketing Effectiveness & Intelligence to drive measurement, reporting, and optimization for a key client account. This role sits at the intersection of data, marketing, and business strategy.

The ideal candidate translates data into insights, leads cross-functional teams, and helps clients optimize across paid media, owned channels, and digital experiences. Strong analytics and storytelling are essential.

Qualifications

• Experience with marketing analytics and measurement across paid media and owned channels.
• Ability to translate business questions into analytical approaches.
• Experience building or supporting data visualization and dashboarding solutions.

Responsibilities

• Define measurement frameworks, KPIs, and reporting requirements with clients and teams.
• Lead analytics across marketing, media, and customer experience initiatives.
• Translate complex data into clear recommendations and actionable insights.
• Support Test & Learn design, evaluation, and optimization efforts.

Skills

Marketing analytics

Data storytelling

Cross-functional collaboration

Education

Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or related field

Tools

Power BI

Tableau

Looker Studio

Job description

VML is seeking a highly motivated Manager, Marketing Effectiveness & Intelligence to drive measurement, reporting, and optimization for a key client account. This role sits at the intersection of data, marketing, and business strategy.

The ideal candidate translates data into insights, leads cross-functional teams, and helps clients optimize across paid media, owned channels, and digital experiences. Strong analytics and storytelling are essential.