Marketing Analytics Lead, Automotive Growth & Insights

twentysix; Chicago (IL); Hybrid; USD 75,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

VML in Chicago is seeking a strategic analytics professional with 5+ years of experience in data strategy, marketing analytics, or consulting to lead competitive intelligence and audience insights for Mazda. The role requires synthesizing multi-source data into clear insights and actionable recommendations for brand and media strategies.

The candidate will build audience segments, monitor key KPIs, and translate analytics into business impact, with hybrid work to collaborate across teams and

Qualifications

• 5+ years of experience in data strategy, marketing analytics, or business consulting.
• Proven proficiency with syndicated data tools for market, social, and audience insights such as SimilarWeb, Vivvix, BrandWatch, Adobe Analytics, Dynata and Marketcast.
• Demonstrated ability to translate audience data into actionable segmentation and behavioral insight.
• Ability to connect marketing metrics to downstream business KPIs (pipeline, revenue, brand share, etc.).
• Ability to quickly extract, analyze, visualize and interpret data and market trends for quick-turn, client-facing reporting.
• Fluency with AI tools and LLMs for business use.

Responsibilities

• Analyze competitive intelligence across automotive brands including sales performance, media investment strategy, web traffic, consumer sentiment, brand health tracking, and survey research to understand market positioning and identify growth opportunities for Mazda.
• Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends to support strategic targeting recommendations.
• Monitor and interpret key competitive KPIs such as Share of Voice, Cross Shopping, Share of Search/Web Traffic, Consideration, Purchase Intent, sentiment, and Web Conversion Ratios to evaluate brand performance within the automotive category.
• Synthesize large, complex, and multi source datasets into story driven insights and strategic recommendations that inform brand, media, and audience strategies
• Conduct social listening, competitive positioning, and consumer perception analysis to assess brand health, campaign performance, and competitor movement across the automotive landscape.

Skills

Data strategy

Marketing analytics

Business consulting

AI & LLMs

Audience insights

Tools

SimilarWeb

Vivvix

BrandWatch

Adobe Analytics

Dynata

Marketcast

Job description

VML in Chicago is seeking a strategic analytics professional with 5+ years of experience in data strategy, marketing analytics, or consulting to lead competitive intelligence and audience insights for Mazda. The role requires synthesizing multi-source data into clear insights and actionable recommendations for brand and media strategies.

The candidate will build audience segments, monitor key KPIs, and translate analytics into business impact, with hybrid work to collaborate across teams and