Manager, Marketing Effectiveness & Intelligence

VML; Detroit (MI); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

VML is seeking a highly motivated Manager, Marketing Effectiveness & Intelligence to drive measurement, reporting, and optimization for a key client account. This role sits at the intersection of data, marketing, and business strategy.

The ideal candidate translates data into insights, leads cross-functional teams, and helps clients optimize across paid media, owned channels, and digital experiences. Strong analytics and storytelling are essential.

Qualifications

• Experience with marketing analytics and measurement across paid media and owned channels.
• Ability to translate business questions into analytical approaches.
• Experience building or supporting data visualization and dashboarding solutions.

Responsibilities

• Define measurement frameworks, KPIs, and reporting requirements with clients and teams.
• Lead analytics across marketing, media, and customer experience initiatives.
• Translate complex data into clear recommendations and actionable insights.
• Support Test & Learn design, evaluation, and optimization efforts.

Skills

Marketing analytics

Data storytelling

Cross-functional collaboration

Education

Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or related field

Tools

Power BI

Tableau

Looker Studio

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting‑edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

THE OPPORTUNITY

Manager, Marketing Effectiveness & Intelligence (ME&I)

Could this be you?

VML is seeking a highly motivated Manager, Marketing Effectiveness & Intelligence (ME&I) to support measurement, reporting, and optimization initiatives for a key client account. This role is ideal for someone who thrives at the intersection of data, marketing, and business strategy.

We're looking for a collaborative problem solver who can transform data into actionable insights, bring together cross-functional teams, and help clients make smarter marketing decisions. You will serve as a trusted partner to internal teams and client stakeholders, driving measurement strategies, reporting solutions, and performance optimization opportunities across paid media, owned channels, and digital experiences.

The ideal candidate has strong experience with marketing analytics, dashboarding, website analytics, and data storytelling, and is comfortable working with both technical teams and business stakeholders.

What's In It For You?

• Make an immediate impact on how marketing performance is measured and optimized.
• Partner with clients and senior stakeholders on high-visibility initiatives.
• Work alongside strategy, media, analytics, technology, and data teams.
• Continue developing expertise across emerging analytics, measurement, and AI-enabled capabilities.
• Be part of a collaborative and entrepreneurial team culture focused on growth and innovation.

What You Will Do

Measurement Strategy & Analytics

• Partner with clients and internal teams to define measurement frameworks, KPIs, and reporting requirements.
• Serve as a strategic analytics lead across marketing, media, website, and customer experience initiatives.
• Translate business questions into analytical approaches that deliver actionable insights and recommendations.
• Support Test & Learn initiatives, including hypothesis development, test design, and performance evaluation.

Reporting, Dashboards & Insights

• Lead development and ongoing enhancement of reporting solutions, scorecards, and dashboards.
• Gather business requirements and partner with visualization and engineering teams to build scalable reporting capabilities.
• Analyze campaign, website, and customer behavior data to identify trends, opportunities, and optimization recommendations.
• Translate complex datasets into clear, compelling stories for clients and stakeholders.
• Present findings and recommendations to both technical and non-technical audiences.

Data Quality & Measurement Operations

• Partner with data engineering, media, and platform teams to support data integrations, reporting automation, and measurement initiatives.
• Monitor data quality and identify tracking issues, taxonomy inconsistencies, and reporting anomalies.
• Help ensure campaigns launch with proper measurement frameworks, tagging standards, and reporting readiness.
• Support vendor integrations, platform governance, and ongoing measurement best practices.

Cross-Functional Leadership

• Act as a connector across client, media, analytics, technology, and operations teams to ensure alignment and execution.
• Manage multiple workstreams and priorities while maintaining a high standard of quality and accuracy.
• Promote knowledge sharing and analytics best practices across the organization.

What Your Prior Experience Consists Of

• Experience analyzing marketing and media performance data to inform business decisions.
• Experience working with data engineers, reporting teams, and cross-functional stakeholders.
• Strong understanding of digital marketing measurement and customer behavior analytics.
• Experience building or supporting data visualization and dashboarding solutions.
• Ability to derive meaningful insights and business recommendations from large datasets.
• Excellent communication and presentation skills with client-facing experience.
• Strong attention to detail and commitment to data accuracy and quality.
• Ability to work independently while collaborating effectively across teams and disciplines.

What It Takes

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or a related field.
• 5‑8 years of experience in marketing analytics, measurement, digital analytics, business intelligence, or a related discipline.
• Experience with data visualization platforms such as Power BI, Tableau, or Looker Studio.
• Experience partnering with data engineering teams on reporting, automation, or data integration initiatives.
• Strong proficiency in Excel and PowerPoint.
• Experience with digital analytics platforms, including Adobe Analytics (preferred) and/or Google Analytics.
• Familiarity with CM360, DV360, ad serving technologies, and digital media measurement.
• Experience developing recurring performance reports, executive scorecards, and dashboard solutions.
• Understanding of data governance, taxonomy management, and data quality best practices.
• Experience supporting website analytics and customer journey measurement.
• Experience with testing methodologies, A/B testing, or Test & Learn programs is a plus.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$75,000—$180,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.