Marketing Analytics Lead — Strategy & Growth Insights

VML; Seattle (WA); Hybrid; USD 75,000 - 130,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive benefits

Job summary

VML, a WPP creative analytics leader, seeks a strategic analytics professional to lead competitive intelligence and audience insights for Mazda. You will synthesize sales, media, traffic, sentiment, and brand health data into clear, story-driven recommendations that shape marketing and product strategies.

You will build audience profiles, track key KPIs such as Share of Voice and purchase intent, and collaborate with cross-functional teams to translate data into actionable growth opportunities.

Qualifications

• 5+ years in data strategy, marketing analytics, or business consulting.
• Ability to translate insights into actionable recommendations.
• Experience with multi-source data and story-driven insights.

Responsibilities

• Analyze competitive intelligence across automotive brands to inform Mazda strategy.
• Build audience profiles and segments to enable strategic targeting.
• Monitor KPIs like Share of Voice and web metrics to assess brand health.
• Synthesize complex datasets into clear, narrative insights for clients.
• Perform social listening and perception analysis to track campaign impact.

Skills

Data strategy

Marketing analytics

Business consulting

Tools

SimilarWeb

Vivvix

BrandWatch

Adobe Analytics

Dynata

MarketCast

Job description

VML, a WPP creative analytics leader, seeks a strategic analytics professional to lead competitive intelligence and audience insights for Mazda. You will synthesize sales, media, traffic, sentiment, and brand health data into clear, story-driven recommendations that shape marketing and product strategies.

You will build audience profiles, track key KPIs such as Share of Voice and purchase intent, and collaborate with cross-functional teams to translate data into actionable growth opportunities.