Marketing Analytics Manager — Data-Driven Growth Leader

Oldcastle BuildingEnvelope; Dallas (TX); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Benefits at competitive cost

Paid time off & holidays

Bonus potential

Training & professional development

Job summary

Oldcastle BuildingEnvelope (OBE) is seeking a Marketing Analytics Manager to lead a modern, data-driven analytics function supporting CRL’s digital commerce. You will own analytics across CRL.com, Online Programs/CPQ, USH, and OBE.com, transforming data into actionable insights for decisions.

You will manage one analyst and partner with data engineering to centralize data in Snowflake, driving strategy, attribution, and executive reporting to leadership.

Qualifications

• 5–8+ years in marketing analytics, digital analytics, or a related field.
• Experience mentoring analysts.
• Background in B2B, ecommerce, or product-driven environments preferred.
• Proven ability to build executive-level reporting and present to senior stakeholders.
• Experience collaborating with data engineering teams to develop data pipelines.

Responsibilities

• Own and evolve the marketing and ecommerce analytics framework—defining KPIs, measurement strategy, and prioritization.
• Act as the primary analytics partner to Marketing, Digital Product, eCommerce, and Finance leadership.
• Partner with stakeholders to align analytics with business objectives and growth initiatives.
• Own and deliver the end-to-end Marketing reporting package for executive stakeholders.
• Translate complex, multi-source data into clear, actionable insights and narratives.
• Lead data infrastructure efforts to centralize marketing data in Snowflake and automate reporting.

Skills

Strategic mindset

Executive communication

Stakeholder management

Analytical thinking

Tools

GA4

Google Tag Manager

Braze

Dynamic Yield

Google Ads

Microsoft Ads

Qualtrics

Snowflake

SQL

Job description

Oldcastle BuildingEnvelope (OBE) is seeking a Marketing Analytics Manager to lead a modern, data-driven analytics function supporting CRL’s digital commerce. You will own analytics across CRL.com, Online Programs/CPQ, USH, and OBE.com, transforming data into actionable insights for decisions.

You will manage one analyst and partner with data engineering to centralize data in Snowflake, driving strategy, attribution, and executive reporting to leadership.