Marketing Analytics Lead: Data-Driven Growth & Insights
Oldcastlebuildingenvelope
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Benefits offered by this job
Job summary
Oldcastle BuildingEnvelope (OBE) is seeking a Marketing Analytics Manager to lead a modern, data-driven analytics function supporting CRL’s digital commerce. This high-impact role sits at the intersection of marketing strategy, data.
engineering, and digital commerce performance, owning analytics across CRL.com, Online Programs/CPQ, USH, and OBE.com. You will oversee KPI definition, executive reporting, and data governance, collaborating with Marketing, Digital Product, and Finance leadership to
Qualifications
- 5–8+ years in marketing analytics or related field.
- Experience building executive-level reporting for senior stakeholders.
- Experience with data pipelines and data warehouses (Snowflake) is preferred.
Responsibilities
- Own and evolve the marketing and ecommerce analytics framework with KPIs and strategy.
- Partner with Marketing, Digital Product, eCommerce, and Finance leadership.
- Build and maintain executive dashboards across performance, channels, and site engagement.
- Lead data centralization in Snowflake and scale data pipelines.
- Automate manual reporting and govern the analytics data layer.
- Drive attribution modeling and inform budget allocation.
Skills
Tools
Job description
Oldcastle BuildingEnvelope (OBE) is seeking a Marketing Analytics Manager to lead a modern, data-driven analytics function supporting CRL’s digital commerce. This high-impact role sits at the intersection of marketing strategy, data.
engineering, and digital commerce performance, owning analytics across CRL.com, Online Programs/CPQ, USH, and OBE.com. You will oversee KPI definition, executive reporting, and data governance, collaborating with Marketing, Digital Product, and Finance leadership to
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