Marketing Analytics & Ops Lead — Data-Driven Growth

Luminik; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Cato Networks is seeking a Marketing Analytics/RevOps leader to own the analytics backbone for Marketing. You will enable SDRs with accurate routing, dashboards, and performance analysis by unifying Snowflake, Salesforce, Marketo, and BI tools.

The role requires 6–10 years in B2B SaaS analytics and strong SQL skills to transform data into measurable pipeline impact. Lead end-to-end projects, design executive dashboards, and collaborate with RevOps, IS, and Finance to drive efficiency and growth

Qualifications

• 6–10 years in Marketing Ops, Marketing Analytics, RevOps, or Growth Analytics roles in B2B SaaS.
• Hands-on, advanced experience with Snowflake/Big Query, Salesforce, Marketo, Tableau/PowerBI/Looker, SQL.

Responsibilities

• Own the end-to-end marketing analytics stack, with Snowflake as the source of truth, including multi-touch attribution, funnel and cohort analysis across the full lifecycle (Lead → Revenue).
• Ensure data consistency across Snowflake, Salesforce, Marketo, and BI tools in partnership with RevOps, IS, and Finance.
• Design and maintain executive dashboards (Tableau / PowerBI) covering pipeline health, velocity, campaign ROI, CAC, SDR performance, and response SLAs.
• Own and optimize the lead lifecycle in Salesforce and Marketo, including scoring models, routing logic, territory rules, lifecycle stages, automation, and speed-to-lead improvements.
• Partner with SDR leadership to identify bottlenecks, improve conversion rates, and drive productivity through data-driven insights.
• Serve as the Marketo system owner, ensuring campaign execution, QA, data hygiene, governance, and seamless integrations across the GTM tech stack.
• Act as a cross-functional bridge between Marketing, Sales, RevOps, BI, and IS, translating business needs into actionable insights.

Skills

Data-driven

Detail-oriented

End-to-end ownership

Team player

Fast-moving environment

Tools

Snowflake

BigQuery

Salesforce

Marketo

Tableau

PowerBI

Looker

SQL

Job description

Cato Networks is seeking a Marketing Analytics/RevOps leader to own the analytics backbone for Marketing. You will enable SDRs with accurate routing, dashboards, and performance analysis by unifying Snowflake, Salesforce, Marketo, and BI tools.

The role requires 6–10 years in B2B SaaS analytics and strong SQL skills to transform data into measurable pipeline impact. Lead end-to-end projects, design executive dashboards, and collaborate with RevOps, IS, and Finance to drive efficiency and growth