Marketing Analytics Specialist — Data-Driven Growth & Insights

Clay; New York (NY); On-site; USD 145,000 - 200,000; Full time

Job summary

Clay is seeking a Marketing Analyst to bridge data models, insights, and strategy. You’ll own reporting, metrics, and insights that illuminate the performance of our marketing efforts.

You’ll collaborate with marketing leadership, analytics engineering, GTM Engineering, and Strategic Finance to surface actionable insights and iterate on dbt models. You will build dashboards, monitor funnel health, and drive data-informed decisions across acquisition to retention.

Qualifications

• 5+ years of analytics experience, with 3+ years in marketing analytics at a high-growth SAAS company.
• Proven ability to translate data into actions that drive business impact.
• Highly proficient in SQL is non negotiable (ideally python too); experience working with large, complex data sets.
• Deep understanding of the marketing funnel, from acquisition to retention.
• Track record of working cross-functionally with marketing, sales, ops, and analytics engineering teams.
• Curiosity and persistence in solving complex problems; adaptability when findings evolve.
• Proficiency in BI tooling (Streamlit, Hex, Sigma preferred) with ability to build and own dashboards with compelling visualization
• You are AI forward: you can vibe code applications to supplement core tooling, you achieve personal ROI from CLI and agents

Responsibilities

• Own the health of the top-of-funnel 'assembly line': monitor lead flow end-to-end, identify where leads are leaking, stalling, or being misrouted, and drive tactical fixes with GTM Engineering and marketing.
• Diagnose gaps between intended and actual funnel behavior — campaigns not triggering expected follow-up, routing rules dropping leads, conversion stages behaving off-plan — and quantify the impact of each fix.
• Build operational reporting and monitoring (alerts, anomaly detection, funnel diagnostics) that drives day-to-day and week-to-week action, surfacing performance insights for leadership.
• Ensure that data models, metric definitions, and funnel stage logic accurately reflect how the business actually operates, partnering with Analytics Engineering to close gaps.
• Serve as the connective layer between systems builders (GTM Engineering) and data model owners (Analytics Engineering), translating operational findings into pipeline and model improvements.
• Feed ground-truth funnel data and channel diagnostics into the attribution and goaling work led by Strategic Finance and GTM leadership.
• Provide actionable insights into campaign and channel performance to influence in-flight decisions, not just quarterly strategy reviews.

Skills

SQL

Python

Marketing analytics

Cross-functional collaboration

Tools

dbt

Streamlit

Hex

Sigma

Job description

Clay is seeking a Marketing Analyst to bridge data models, insights, and strategy. You’ll own reporting, metrics, and insights that illuminate the performance of our marketing efforts.

You’ll collaborate with marketing leadership, analytics engineering, GTM Engineering, and Strategic Finance to surface actionable insights and iterate on dbt models. You will build dashboards, monitor funnel health, and drive data-informed decisions across acquisition to retention.