Manager, Marketing Analytics

Socket.dev; Chicago (IL); Hybrid; USD 116,000 - 162,000; Full time

Benefits offered by this job

Annual incentive bonus

Job summary

Wells Enterprises, a Ferrero Company, seeks a Manager of Marketing Analytics to translate analytical findings into clear implications for Brand and Insights teams across the Total U.S. portfolio.

You will lead analyses of brand performance, buyer behavior, and marketing effectiveness using Circana/NIQ data alongside point-of-sale and household panel sources. The role requires 5+ years in marketing analytics, advanced Excel/PowerPoint, and experience managing external analytics suppliers; hybrid

Qualifications

• Bachelor’s degree in Marketing, Analytics, Business, Economics, Statistics, Market Research or a related field required. Advanced degree preferred.
• Five or more years of experience in marketing analytics, category analytics, consumer analytics, revenue growth analytics or a related CPG analytical role.
• Experience working for a consumer packaged goods manufacturer is preferred. Experience independently analyzing syndicated and household panel data and managing external analytics suppliers is required.
• Deep knowledge of Circana, NIQ, household panel and point-of-sale data.
• Strong knowledge of analytics tools such as marketing mix modeling, assortment analytics, market structure, incrementality, cannibalization, innovation post-launch evaluation, media effectiveness, brand lift, sales lift and behavioral brand health measurement.
• Advanced Excel and PowerPoint skills.

Responsibilities

• Demonstrate deep fluency in Circana/NIQ and household panel data. Independently analyze brand performance, buyer behavior, household penetration, purchase frequency, brand switching, category participation and Total U.S. market trends.
• Conduct and manage Total U.S. market portfolio analyses that evaluate SKU health, incrementality, cannibalization, duplication, portfolio coverage and product roles across brands and categories.
• Use point-of-sale syndicated data and household panel data to assess innovation demand potential, adoption potential, incrementality and sources of volume; develop or evaluate innovation sizing and scenario analyses.
• Support marketing measurement plans and manage project-based analytics including marketing mix modeling, brand lift, sales lift and experimental test-and-learn studies; build concise presentations communicating performance and optimization opportunities.
• Support the creation and maintenance of a behavioral-focused brand health tracker and ensure measures are applied consistently over time.
• Select appropriate methodologies, manage supplier briefs and oversee specialized partners conducting various analytics studies; communicate findings clearly to stakeholders.

Skills

Circana/NIQ data fluency

Advanced Excel

PowerPoint

Analytical storytelling

Supplier management

Education

Bachelor's degree in Marketing/Analytics/Business/Economics/Statistics/Market Research

Tools

Excel

PowerPoint

Circana

NIQ

Point-of-sale data analysis

Job description

Company: Wells Enterprises (a Ferrero Company)
Functional Area: Retail Sales

The Role

The Manager, Marketing Analytics applies analytical methods to help Brand and Insights teams answer specific questions about brand performance, buyer behavior, Total U.S. portfolio health, innovation and marketing effectiveness. The role independently analyzes Circana, NIQ, household panel, point-of-sale, media and quantitative consumer reporting data, and manages specialized suppliers for advanced studies. The Manager translates analytical findings into clear implications and decision support while partnering with established data and reporting teams

What You’ll Do

Brand and Market Analytics

• Demonstrate deep fluency in Circana/NIQ and household panel data. Independently analyze brand performance, buyer behavior, household penetration, purchase frequency, brand switching, category participation and Total U.S. market trends. Integrate scan, panel and quantitative consumer reporting such as brand funnel tracking and in-market A/B tests to support data-led marketing decisions.

Total U.S. Portfolio Optimization and Market Structure

• Conduct and manage Total U.S. market portfolio analyses that evaluate SKU health, incrementality, cannibalization, duplication, portfolio coverage and product roles across brands and categories. Apply lighter scan and household panel analyses directly and manage external suppliers for advanced assortment and market structure studies. Translate outputs into clear portfolio implications for Brand and Insights teams.

Innovation and Post-Launch Analytics

• Use point-of-sale syndicated data and household panel data to assess innovation demand potential, adoption potential, incrementality and sources of volume. Develop or evaluate the consumer demand, adoption and incrementality components of innovation sizing and scenario analyses. Conduct post-launch analyses to assess trial, repeat, cannibalization, incrementality and portfolio impact and identify learning for future innovation decisions.

Marketing and Media Effectiveness

• Support marketing measurement plans and manage project-based analytics including marketing mix modeling, brand lift, sales lift and experimental test-and-learn studies. Synthesize media KPIs, sales outcomes, behavioral brand health measures and analytical findings into clear assessments of marketing effectiveness and business impact. Build concise presentations that communicate performance, learning and optimization opportunities.

Behavioral Brand Health Measurement

• Support the creation and maintenance of a behavioral-focused brand health tracker using scan, point-of-sale, household panel, media and other agreed quantitative measures. Populate and quality-check assigned analytical inputs and work with reporting partners to incorporate approved measures into established publishing processes. Ensure measures and conclusions are applied consistently over time.

Advanced Analytics Supplier Management

• Select appropriate methodologies, develop supplier briefs and manage specialized partners conducting marketing mix, Total U.S. assortment, market structure and other advanced analytics studies. Steward project scope, timing, budget and quality and ensure outputs answer the defined marketing question. Communicate assumptions, limitations and findings clearly to stakeholders.
  

Qualifications

What You’ll Bring

• Bachelor’s degree in Marketing, Analytics, Business, Economics, Statistics, Market Research or a related field required. Advanced degree preferred.
• Five or more years of experience in marketing analytics, category analytics, consumer analytics, revenue growth analytics or a related CPG analytical role.
• Experience working for a consumer packaged goods manufacturer is preferred. Experience independently analyzing syndicated and household panel data and managing external analytics suppliers is required.
• Deep knowledge of Circana, NIQ, household panel and point-of-sale data.
• Strong knowledge of analytics tools such as marketing mix modeling, assortment analytics, market structure, incrementality, cannibalization, innovation post-launch evaluation, media effectiveness, brand lift, sales lift and behavioral brand health measurement.
• Advanced Excel and PowerPoint skills.
• Strong analytical problem solving, data interpretation, supplier management, project management and analytical storytelling skills.
• Ability to independently perform light-to-moderate scan and panel analyses and manage specialized suppliers for advanced analytical work.
• Ability to manage multiple projects and competing priorities, work independently, take initiative and operate effectively through ambiguity.
• Can translate complex analysis into concise implications and decision inputs for Brand and Insights stakeholder
• Effectively communicate methods, assumptions and limitations clearly to technical and non-technical audiences.

The base pay range for this position is $115,766 to $162,073 annually. Actual compensation will be determined based on experience, qualifications, and other job‑related factors permitted by law. This pay range represents the anticipated salary for this position at this time.

Wells Enterprises is an EEO/AA employer M/F/Vet/Dis

#LI-Hybrid

Wells Enterprises, a Ferrero company, is one of thelargest ice cream manufacturers in the United Statesand the maker of well-loved brands includingBlue Bunny,Halo Top,Bomb Pop, andBlue RibbonClassicsand todayTrolli, Butterfinger 100grand,Baby Ruth,NutellaandKinder Bueno.

Wells Enterprises is a2 billion companyemploying4,000 employees, across 4 production plants and 2 main hub locations,ChicagoandLe Mars. Guided by innovation, quality, and a people-first mindset, Wells is committed to delighting consumers and developing exceptional teams.

As part of the Ferrero Group, Wells combines its strong U.S. heritage with Ferrero’s global standards of excellence, offering a unique opportunity to grow within a dynamic, values-driven, and international environment.

At Wells, our people—and their experience—sit at the heart of our ambition. Learn more at www.wellsenterprisesinc.com.

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here.