Marketing Analytics Lead with AI Insights

Paychex; Phoenix (AZ); On-site; USD 103,000 - 162,000; Full time

Benefits offered by this job

Medical coverage

Tuition reimbursement

401(k) + employer match

Adoption assistance

Wellness programs

Paid time off

Job summary

Paychex, a leading payroll and HR services provider, is seeking a Senior Marketing Analytics leader to guide a team of 2–4 analysts in Phoenix, AZ. You will drive performance measurement, forecasting, and AI-enabled insights to optimize marketing investments and accelerate business growth.

In this role, you will translate data into executive-level recommendations, build advanced analytics capabilities, and partner across Marketing, Sales, Service, and Finance to standardize metrics and ensure

Qualifications

• 7+ years of experience in marketing analytics, BI, revenue analytics, or related disciplines.
• 2+ years of people leadership experience.
• Strong experience leading marketing measurement, attribution, forecasting, Marketing ROI, and performance optimization.
• Proven ability to translate data into executive-level insights and recommendations.
• Leading and developing analytics teams and advancing reporting maturity.
• Experience deploying advanced analytics, AI-enabled insights, and predictive models to improve business outcomes.

Responsibilities

• Manage marketing performance measurement, marketing attribution, forecasting, and KPI reporting, delivering visibility, insights, and recommendations that inform marketing investments, growth initiatives, and business planning.
• Lead and develop a team of 2–4 analysts while advancing reporting, dashboards, predictive analytics, and optimization capabilities to improve marketing performance, targeting, and investment decisions.
• Translate business intelligence, campaign data, and ad hoc analysis into actionable insights, predictive recommendations, and decision support that improve customer engagement and drive marketing effectiveness.
• Incorporate AI-enabled marketing analytics into daily functions to optimize reporting, audience segmentation, campaign performance, predictive insights, personalization, and decision-making while improving speed, scalability, and data-driven marketing effectiveness.
• Build strong partnerships with Marketing, Sales, Service, and cross-functional business teams to identify opportunities, align priorities, and strengthen Marketing Analytics as a strategic, forward-thinking business partner.
• Strengthen data governance, metric standardization, reporting consistency, and performance data validation across Marketing, Sales, and Finance to ensure accurate, reliable insights that support confident business decisions.

Skills

Marketing analytics leadership

Data-driven decision making

Forecasting & attribution

AI-enabled insights

Job description

Paychex, a leading payroll and HR services provider, is seeking a Senior Marketing Analytics leader to guide a team of 2–4 analysts in Phoenix, AZ. You will drive performance measurement, forecasting, and AI-enabled insights to optimize marketing investments and accelerate business growth.

In this role, you will translate data into executive-level recommendations, build advanced analytics capabilities, and partner across Marketing, Sales, Service, and Finance to standardize metrics and ensure