Manager, Marketing Analytics

Paychex; City of Rochester (NY); On-site; USD 103,000 - 162,000; Full time

Benefits offered by this job

Medical coverage

401(k) + employer match

Tuition reimbursement

Paid time off

Volunteer time off

Job summary

Paychex Deutschland GmbH is seeking a Senior Manager of Marketing Analytics to lead a small team, drive data-driven decisions, and optimize marketing investments across attribution, forecasting, and KPI reporting. You will translate complex data into actionable insights for senior leadership and partner with Marketing, Sales, and Service to elevate performance.

The role emphasizes AI-enabled analytics and building scalable reporting maturity while collaborating cross-functionally to align

Qualifications

• 7+ years in marketing analytics, BI, or revenue analytics.
• 2+ years of people leadership experience.
• Strong in marketing measurement, attribution, forecasting, ROI.
• Ability to translate data into executive insights and recommendations.
• Experience deploying AI-enabled insights and predictive models.
• Proven track record building analytics teams and reporting maturity.

Responsibilities

• Lead a team of 2–4 analysts to enhance dashboards and predictive analytics.
• Manage marketing performance measurement, attribution, forecasting, and KPI reporting.
• Translate BI and campaign data into actionable insights and decisions.
• Incorporate AI-enabled analytics to optimize reporting and segmentation.
• Partner with Marketing, Sales, Service, and cross-functional teams.
• Strengthen data governance and reporting consistency.

Skills

Marketing analytics

Business intelligence

People leadership

Forecasting and KPI reporting

AI-enabled insights

Analytics leadership

Job description

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a singleconnected HCM platform. As Paychex and Paycor come together, we’re combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you’ll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

Overview

Leads a team responsible for marketing analytics, reporting, and insights to enable data-driven decision making across the Marketing organization. Drives marketing performance measurement, forecasting, advanced analytics, AI adoption, and actionable recommendations to optimize investments, improve effectiveness, and increase visibility into marketing’s impact on pipeline, revenue, and organizational goals.

Responsibilities

• Manage marketing performance measurement, marketing attribution, forecasting, and KPI reporting, delivering visibility, insights, and recommendations that inform marketing investments, growth initiatives, and business planning.
• Lead and develop a team of 2–4 analysts while advancing reporting, dashboards, predictive analytics, and optimization capabilities to improve marketing performance, targeting, and investment decisions.
• Translate business intelligence, campaign data, and ad hoc analysis into actionable insights, predictive recommendations, and decision support that improve customer engagement and drive marketing effectiveness.
• Incorporate AI-enabled marketing analytics into daily functions to optimize reporting, audience segmentation, campaign performance, predictive insights, personalization, and decision-making while improving speed, scalability, and data-driven marketing effectiveness.
• Build strong partnerships with Marketing, Sales, Service, and cross-functional business teams to identify opportunities, align priorities, and strengthen Marketing Analytics as a strategic, forward-thinking business partner.
• Strengthen data governance, metric standardization, reporting consistency, and performance data validation across Marketing, Sales, and Finance to ensure accurate, reliable insights that support confident business decisions.

Qualifications

• 7+ years of experience in marketing analytics, business intelligence, revenue analytics, or related disciplines
• 2+ years of people leadership experience
• Strong experience and expertise in leading marketing measurement, attribution, forecasting, Marketing ROI, and performance optimization
• Proven ability to translate data into executive-level insights and recommendations
• Leading and developing analytics teams and advancing reporting maturity
• Experience deploying advanced analytics, AI-enabled insights, and predictive models to improve business outcomes

Compensation

In the spirit of pay transparency, we are excited to share that the starting base pay range for this position is $103,090 - $162,000 annually. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position. If you are hired at Paychex, your overall compensation will be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

Live the Paychex Values

• Act with uncompromising integrity.
• Provide outstanding service and build trusted relationships.
• Drive innovation in our products and services and continually improve our processes.
• Work in partnership and support each other.
• Be personally accountable and deliver on commitments.
• Treat each other with respect and dignity.

What's in it for you?

• We value your well-being: We provide over 21 comprehensive rewards, including medical coverage, virtual wellness classes, tuition reimbursement, 401(k) + employer match, adoption assistance, financial assistance, and much more.
• We value your time: From paid time off to company holidays, culture days, and comprehensive work-life balance programs, we will ensure you have the flexibility you need to be your best.
• We value your development: Our award-winning training and development programs empower our employees with ongoing learning opportunities to give you the building blocks to grow your career.
• We value your perspective: Our company culture reflects the diversity of our employees. We want you to be you and your voice to be heard.
• We value our communities: We offer paid time off for volunteerism and promote many company-wide and local initiatives that benefit organizations you care about.

Note: The benefits described apply to full-time employees. Benefits for part-time, contract, and intern roles may vary.

Paychex is an equal opportunity employer. We are committed to fostering a respectful and inclusive workplace where all individuals are treated fairly and evaluated based on their qualifications, experience, and merit. We comply with all applicable federal, state, and local laws prohibiting discrimination in employment.