Director, Marketing Analytics & Insights

Paychex; City of Rochester (NY); On-site; USD 103,000 - 162,000; Full time

Benefits offered by this job

Medical coverage

Tuition reimbursement

401(k) match

Adoption assistance

Financial assistance

Paid time off

Company holidays

Culture days

Work-life balance programs

Training & development

Volunteer time off

Job summary

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. Paychex seeks a Senior Manager of Marketing Analytics to lead a team responsible for measurement, forecasting, AI adoption, and actionable insights to optimize investments and improve pipeline impact.

You will manage a team of 2–4 analysts, advance dashboards and predictive analytics, and translate BI data into executive-level

Qualifications

• 7+ years of experience in marketing analytics, business intelligence, revenue analytics, or related disciplines.
• 2+ years of people leadership experience.
• Strong experience and expertise in leading marketing measurement, attribution, forecasting, Marketing ROI, and performance optimization.
• Proven ability to translate data into executive-level insights and recommendations.
• Leading and developing analytics teams and advancing reporting maturity.
• Experience deploying advanced analytics, AI-enabled insights, and predictive models to improve business outcomes.

Responsibilities

• Manage marketing performance measurement, marketing attribution, forecasting, and KPI reporting, delivering visibility, insights, and recommendations that inform marketing investments, growth initiatives, and business planning.
• Lead and develop a team of 2–4 analysts while advancing reporting, dashboards, predictive analytics, and optimization capabilities to improve marketing performance, targeting, and investment decisions.
• Translate business intelligence, campaign data, and ad hoc analysis into actionable insights, predictive recommendations, and decision support that improve customer engagement and drive marketing effectiveness.
• Incorporate AI-enabled marketing analytics into daily functions to optimize reporting, audience segmentation, campaign performance, predictive insights, personalization, and decision-making while improving speed, scalability, and data-driven marketing effectiveness.
• Build strong partnerships with Marketing, Sales, Service, and cross-functional business teams to identify opportunities, align priorities, and strengthen Marketing Analytics as a strategic, forward-thinking business partner.
• Strengthen data governance, metric standardization, reporting consistency, and performance data validation across Marketing, Sales, and Finance to ensure accurate, reliable insights that support confident business decisions.

Skills

Marketing analytics

People leadership

Marketing measurement

Executive insights

Analytics leadership

AI analytics

Job description

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. Paychex seeks a Senior Manager of Marketing Analytics to lead a team responsible for measurement, forecasting, AI adoption, and actionable insights to optimize investments and improve pipeline impact.

You will manage a team of 2–4 analysts, advance dashboards and predictive analytics, and translate BI data into executive-level