Marketing Analytics Lead — AI-Powered Insights

Paychex; High Point (NC); On-site; USD 103,000 - 162,000; Full time

Benefits offered by this job

Medical coverage

401(k) employer match

Tuition reimbursement

Paid time off

Job summary

Paychex is seeking a Marketing Analytics Leader to drive performance measurement, forecasting, and insights across the Marketing organization. You will lead a team of 2–4 analysts, develop dashboards, and apply AI-enabled analytics to optimize investments and pipeline.

The role emphasizes translating data into executive-ready recommendations, improving marketing effectiveness, and partnering with cross-functional teams to deliver measurable impact.

Qualifications

• 7+ years of experience in marketing analytics, business intelligence, revenue analytics, or related disciplines.
• 2+ years of people leadership experience.
• Strong experience and expertise in leading marketing measurement, attribution, forecasting, Marketing ROI, and performance optimization.
• Proven ability to translate data into executive-level insights and recommendations.
• Leading and developing analytics teams and advancing reporting maturity.
• Experience deploying advanced analytics, AI-enabled insights, and predictive models to improve business outcomes.

Responsibilities

• Manage marketing performance measurement, marketing attribution, forecasting, and KPI reporting.
• Lead and develop a team of 2–4 analysts while advancing reporting, dashboards, predictive analytics, and optimization capabilities.
• Translate BI, campaign data, and ad hoc analysis into actionable insights and predictive recommendations.
• Incorporate AI-enabled marketing analytics into daily functions to optimize reporting and decision-making.
• Build partnerships with Marketing, Sales, Service, and cross-functional teams to align priorities.
• Strengthen data governance, metric standardization, and reporting consistency across Marketing, Sales, and Finance.

Skills

Marketing analytics

People leadership

Forecasting

Marketing ROI

AI-enabled insights

Executive storytelling

Job description

Paychex is seeking a Marketing Analytics Leader to drive performance measurement, forecasting, and insights across the Marketing organization. You will lead a team of 2–4 analysts, develop dashboards, and apply AI-enabled analytics to optimize investments and pipeline.

The role emphasizes translating data into executive-ready recommendations, improving marketing effectiveness, and partnering with cross-functional teams to deliver measurable impact.