Manager, Marketing Analytics

VML; Seattle (WA); Hybrid; USD 75,000 - 130,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive benefits

Job summary

VML, a WPP creative analytics leader, seeks a strategic analytics professional to lead competitive intelligence and audience insights for Mazda. You will synthesize sales, media, traffic, sentiment, and brand health data into clear, story-driven recommendations that shape marketing and product strategies.

You will build audience profiles, track key KPIs such as Share of Voice and purchase intent, and collaborate with cross-functional teams to translate data into actionable growth opportunities.

Qualifications

• 5+ years in data strategy, marketing analytics, or business consulting.
• Ability to translate insights into actionable recommendations.
• Experience with multi-source data and story-driven insights.

Responsibilities

• Analyze competitive intelligence across automotive brands to inform Mazda strategy.
• Build audience profiles and segments to enable strategic targeting.
• Monitor KPIs like Share of Voice and web metrics to assess brand health.
• Synthesize complex datasets into clear, narrative insights for clients.
• Perform social listening and perception analysis to track campaign impact.

Skills

Data strategy

Marketing analytics

Business consulting

Tools

SimilarWeb

Vivvix

BrandWatch

Adobe Analytics

Dynata

MarketCast

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

We are seeking a strategic analytics professional with 5+ years of experience in data strategy, marketing analytics, or consulting to lead competitive intelligence and audience insights across the automotive category. This role is responsible for analyzing sales performance, media investment, web traffic, consumer sentiment, brand health, and survey data to identify market positioning, growth opportunities, and actionable recommendations for Mazda. The ideal candidate can synthesize complex, multi-source datasets into clear, story-driven insights, build and validate consumer segments, track key brand and performance KPIs, and connect marketing metrics to business outcomes. Success in this role requires strong experience with syndicated and social insight tools, fast-turn reporting, and fluency with AI and LLMs for business use.

What you’ll do

• Analyze competitive intelligence across automotive brands including sales performance, media investment strategy, web traffic, consumer sentiment, brand health tracking, and survey research to understand market positioning and identify growth opportunities for Mazda.
• Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends to support strategic targeting recommendations.
• Monitor and interpret key competitive KPIs such as Share of Voice, Cross Shopping, Share of Search/Web Traffic, Consideration, Purchase Intent, sentiment, and Web Conversion Ratios to evaluate brand performance within the automotive category.
• Synthesize large, complex, and multi source datasets into story driven insights and strategic recommendations that inform brand, media, and audience strategies
• Conduct social listening, competitive positioning, and consumer perception analysis to assess brand health, campaign performance, and competitor movement across the automotive landscape.

What you’ll need

• 5+ years of experience in data strategy, marketing analytics, or business consulting
• Proven proficiency with syndicated data tools for market, social, and audience insights such as SimilarWeb, Vivvix, BrandWatch, Adobe Analytics, Dynata and Marketcast
• Demonstrated ability to translate audience data into actionable segmentation and behavioral insight
• Ability to connect marketing metrics to downstream business KPIs (pipeline, revenue, brand share, etc.)
• Ability to quickly extract, analyze, visualize and interpret data and market trends for quick-turn, client-facing reporting
• Fluency with AI tools and LLMs for business use

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

$75,000—$130,000 USD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.