Destination & Marketing Intelligence Analyst

Destination Cleveland; Bratenahl (OH); In loco; USD 65.000 - 95.000; Tempo pieno

Descrizione del lavoro

First Roles is seeking a Destination & Marketing Intelligence Analyst to maintain dashboards and reports, and translate data into actionable insights for teams and partners in Bratenahl, Ohio. You will gather data from CRM, web analytics, tourism, and research sources, and support surveys and vendor coordination.

The role involves partnering with teams to identify reporting needs, develop visualizations, and produce recurring and ad hoc reports for leadership and external partners.

Competenze

• Experience with BI tools and dashboards for cross-functional teams.
• Ability to gather, merge, and interpret data from multiple sources.
• Strong communication skills to translate data findings into actionable insights.
• Experience supporting surveys and qualitative research is a plus.

Mansioni

• Maintain dashboards and reporting tools using Power BI, Looker, or similar platforms.
• Produce recurring and ad hoc reports for internal teams, leadership, and external partners.
• Gather, prepare, organize, and combine data from CRM, web analytics, tourism, and research sources.
• Partner with teams to identify reporting needs and provide business context.
• Summarize analysis findings in charts, visualizations and presentations.
• Support surveys, focus groups, interviews, and coordination with external vendors.

Conoscenze

Power BI

Looker

Data visualization

Strumenti

Power BI

Looker

Dashboard development

Data preparation

CRM data analysis

Web analytics

Survey tools

Descrizione del lavoro

The Destination & Marketing Intelligence Analyst supports organization-wide, data-informed decision-making and measurement of strategic KPIs. The role maintains dashboards and reporting, prepares and combines data from multiple sources, supports surveys and qualitative research, coordinates with vendors, and translates findings into clear insights for teams and partners.

• Maintain dashboards and reporting tools using Power BI, Looker, or similar platforms.
• Produce recurring and ad hoc reports for internal teams, leadership, and external partners.
• Gather, prepare, organize, and combine data from CRM, web analytics, tourism, and research sources.
• Partner with teams to identify reporting needs, relevant data, and appropriate business context.
• Summarize analysis and research findings in actionable insights, charts, visualizations, and presentations.
• Support surveys, focus groups, interviews, visitor feedback collection, and coordination with external vendors.

• Power BI
• Looker
• Business intelligence platforms
• Dashboard development and maintenance
• Recurring and ad hoc reporting
• Data preparation and integration
• CRM data analysis
• Web analytics
• Survey and feedback tool implementation
• Data visualization