Marketing Analytics Lead - Insights & Optimization

Aptive Environmental; Provo (UT); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Annual Merit bonuses

Group Health, Dental, and Vision plans

Pet insurance

Life insurance

EAP benefits

401K with employer match up to 4%

Paid holidays and paid time off

Opportunity for advancement

Upbeat company culture

Job summary

Aptive Environmental in Provo, Utah is seeking a Sr Manager, Marketing Analytics to lead multi-channel performance measurement across paid media, owned channels, CRM, web, and offline marketing. You will develop standardized dashboards and clear reports for marketing leadership.

The ideal candidate has 8–10 years in marketing analytics, a bachelor’s in Marketing or Analytics, and hands-on experience with GA4/Adobe Analytics.

Qualifications

• 8-10 years of experience in marketing analytics, business intelligence, or related roles.
• Experience supporting multi-channel or full-funnel marketing teams preferred.
• Strong communication skills with the ability to present insights to non-technical stakeholders.

Responsibilities

• Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing.
• Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments.
• Develop standardized dashboards and performance reports used by marketing leadership.
• Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing.
• Translate data into insights that inform campaign optimizations and near-term strategy adjustments.
• Partner with channel owners to interpret performance results and recommend improvements.
• Support attribution and incrementality measurement efforts with analytics and data teams.
• Analyze test results from A/B tests and experiments to quantify impact.

Skills

Marketing analytics

Data interpretation

Cross-functional collaboration

Reporting

Education

Bachelor's degree in Marketing/Analytics

Tools

GA4

Adobe Analytics

Excel/BI tools

Job description

Aptive Environmental in Provo, Utah is seeking a Sr Manager, Marketing Analytics to lead multi-channel performance measurement across paid media, owned channels, CRM, web, and offline marketing. You will develop standardized dashboards and clear reports for marketing leadership.

The ideal candidate has 8–10 years in marketing analytics, a bachelor’s in Marketing or Analytics, and hands-on experience with GA4/Adobe Analytics.