Marketing Analytics Manager

Hyundai Capital America; Irvine (CA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work model

Vehicle allowance

Comprehensive health coverage

Employer‑funded HSA

401(k) with match

Life & disability insurance

Wellbeing benefits

Career development

Paid Volunteer Time Off

Job summary

Hyundai Capital America seeks a senior marketing analytics professional to transform data into actionable insights that boost lifecycle marketing performance, customer engagement, and growth. You will define KPIs, build dashboards in Salesforce Marketing Cloud and Adobe Experience Cloud, and collaborate with cross‑functional teams to turn findings into strategic actions.

The role requires 5–7 years in marketing analytics, expertise with Salesforce and Adobe tools, and strong SQL skills.

Qualifications

• Minimum 5-7 years of progressive experience in marketing analytics, digital analytics, or CRM analytics.
• Experience with Salesforce and Adobe technology stacks.
• Experience with content marketing, email marketing, and SEO marketing.
• Bachelor’s degree in Marketing, Analytics, Business, Statistics or related discipline.
• SQL proficiency to query, join, and analyze large datasets across enterprise data warehouses and marketing platforms.

Responsibilities

• Lead measurement and reporting for lifecycle marketing programs, defining KPIs, dashboards, and performance insights across Salesforce Marketing Cloud and Adobe Experience Cloud.
• Analyze customer journeys, campaign performance, attribution, and audience behavior to identify opportunities that improve acquisition, retention, renewal, cross‑sell, and CLV.
• Apply advanced analytics techniques, including segmentation, cohort analysis, propensity modeling, and experimentation, to support personalization and optimization strategies.
• Partner with Marketing, Digital, Product, Finance, and UX teams to translate complex data into clear recommendations that drive business decisions and enhance customer experiences.
• Support marketing technology and data initiatives by ensuring reliable reporting, scalable analytics solutions, and alignment across CRM, web, media, and enterprise data platforms.
• Serve as a trusted advisor to leadership by delivering insights that inform investment decisions, strategic initiatives, digital transformation efforts, and business performance.

Skills

Marketing analytics

CRM analytics

SQL

Content marketing

Email marketing

SEO marketing

Education

Bachelor’s degree in Marketing, Analytics, Business, Statistics or related discipline

Tools

Salesforce

Adobe Experience Cloud

Job description

Hyundai Capital America (HCA) helps people move forward. Through Hyundai Motor Finance, Genesis Finance, and Kia Finance, we deliver innovative financing, leasing, and insurance solutions to more than 3 million customers and businesses nationwide.

We’re a company driven by growth, innovation, and people. At HCA, you’ll find opportunities to build new skills, expand your career, and make a real impact—while working in a diverse, inclusive, and values‑driven environment. We’re proud to support our communities through volunteerism, philanthropy, and engaged Employee Resource Groups.

If you’re looking for a fast‑paced, collaborative workplace where your ideas matter, join us as we lead the future of financing freedom of movement. Apply today.

What You Will Do

Join a high-impact marketing team where you'll turn data into actionable insights that improve marketing performance, customer engagement, and business growth.

• Lead measurement and reporting for lifecycle marketing programs, defining KPIs, dashboards, and performance insights across Salesforce Marketing Cloud and Adobe Experience Cloud.
• Analyze customer journeys, campaign performance, attribution, and audience behavior to identify opportunities that improve acquisition, retention, renewal, cross‑sell, and customer lifetime value.
• Apply advanced analytics techniques, including segmentation, cohort analysis, propensity modeling, and experimentation, to support personalization and optimization strategies.
• Partner with Marketing, Digital, Product, Finance, and UX teams to translate complex data into clear recommendations that drive business decisions and enhance customer experiences.
• Support marketing technology and data initiatives by ensuring reliable reporting, scalable analytics solutions, and alignment across CRM, web, media, and enterprise data platforms.
• Serve as a trusted advisor to leadership by delivering insights that inform investment decisions, strategic initiatives, digital transformation efforts, and business performance.

What You Will Bring

• Minimum 5-7 years of progressive experience in marketing analytics, digital analytics, or CRM analytics.
• Experience with Salesforce and Adobe technology stacks.
• Experience with content marketing, email marketing, and SEO marketing.
• Bachelor’s degree in Marketing, Analytics, Business, Statistics or related discipline.
• SQL proficiency with the ability to query, join, and analyze large datasets across enterprise data warehouses and marketing platforms.

We Take Care of Our People

At HCA, our people drive our success. That’s why we offer a competitive rewards package that supports your health, financial future, and overall wellbeing—at work and beyond.

• Hybrid flexibility – 4 days in office, 1 day remote
• Vehicle perks – monthly vehicle allowance plus purchase and lease discounts
• Comprehensive health coverage – medical, dental, and vision plans
• Employer‑funded HSA contributions to help reduce healthcare costs
• 401(k) with company match and immediate vesting from day one
• 100% company‑paid life and disability insurance
• Wellbeing benefits including fitness and health resources
• Leadership programs and career development that support continuous learning
• Paid Volunteer Time Off and a company charitable donation in your honor

Because great benefits help you thrive—personally and professionally.

Employees in this class are subject to extended periods of sitting, standing, and walking, vision to monitor and moderate noise levels. Work is performed in an at home and office environment.

The posted salary range for this job takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; geographic location, and other business and organizational needs. Successful candidates may be hired anywhere in the salary range based on these factors. It is uncommon to hire candidates at or near the top of the range.

This notice only applies to our applicants who reside in the State of California.

The latest version of our Privacy Policy can be found here. This Privacy Policy provides you with notice, at or before the point of collection, about the categories of personal information to be collected from you, the purposes for which your personal information is collected or used, and whether that information is sold or shared, so that you can exercise meaningful control over our use of your personal information. We are providing this notice to comply with the California Consumer Privacy Act of 2018, as amended as amended by the California Privacy Rights Act of 2020 (“CCPA”).

If you have any questions about CCPA regarding California residents or HCA team members, please contact the Privacy Team at [e-mail].