Marketing Analytics Lead: Growth & Attribution

ZBiotics Company; California; On-site; USD 153,000 - 170,000; Full time

Benefits offered by this job

Health/dental

401(k) matching

Unlimited PTO

16 weeks parental leave

Home office stipend

Transit benefits (SF Bay Area)

Co-working space access

Job summary

ZBiotics is seeking a Marketing Analytics Lead who can write SQL queries, design surveys, build dashboards, and explain insights to non-technical stakeholders. You’ll work within the Marketing team with the CMO, VP of Growth, and Brand Director, while partnering with our central Data & Analytics group.

You’ll own data infrastructure powering marketing reporting, measurement frameworks, and attribution models, shaping how we think about incrementality, brand impact, and revenue forecasting.

Qualifications

• Mid-senior level experience in marketing analytics or growth analytics at a DTC or ecommerce brand.
• Strong command of DTC acquisition data: attribution, CAC, ROAS.
• Expert-level fluency in A/B testing: design, power analysis, significance, and communicating results.
• Experience building and maintaining marketing dashboards and connecting data sources (Looker, Tableau, Supermetrics, Hex).
• Proficiency in SQL; comfort with Python or R is a strong plus.
• Experience with retention and LTV analysis, including cohort modeling.
• Strong written and verbal communication—you can explain what the data means.
• Interest in qualitative research methodologies and analysis.

Responsibilities

• Own marketing analytics across DTC and Amazon, including paid acquisition, retention, LTV, and channel performance.
• Build and maintain attribution models for DTC acquisition with multi-touch and organic effects.
• Analyze Amazon performance data including traffic, conversion, ad spend, and organic/paid contribution.
• Design and analyze A/B and multivariate tests across paid channels, email, website, and Amazon storefronts.
• Develop and maintain marketing dashboards and automate data pipelines.
• Forecast monthly revenue with leadership and maintain model hygiene.
• Lead incrementality testing and contribute to a media mix model roadmap.
• Collaborate with Insights for qualitative research and translate findings into actionable insights.

Skills

SQL

Python or R

Data visualization

A/B testing

Statistical analysis

Communication

Growth analytics

Tools

Looker

Tableau

Supermetrics

Hex

dbt

Fivetran

Zapier

Job description

ZBiotics is seeking a Marketing Analytics Lead who can write SQL queries, design surveys, build dashboards, and explain insights to non-technical stakeholders. You’ll work within the Marketing team with the CMO, VP of Growth, and Brand Director, while partnering with our central Data & Analytics group.

You’ll own data infrastructure powering marketing reporting, measurement frameworks, and attribution models, shaping how we think about incrementality, brand impact, and revenue forecasting.