Growth Analytics Lead for DTC & Amazon

ZBiotics; California; On-site; USD 153,000 - 170,000; Full time

Benefits offered by this job

Health benefits

401(k) matching

Unlimited PTO

Parental leave (16 weeks)

Home office stipend

Transit benefits

Job summary

ZBiotics, a San Francisco-based biotech startup, seeks a Marketing Analytics Lead to own data-driven growth decision-making. You will write SQL queries, design surveys, and build dashboards to translate complex data into actionable insights for non-technical stakeholders.

You will partner with the CMO, VP of Growth, Brand Director, and central Analytics to improve measurement and forecasting. The role focuses on DTC and Amazon performance, attribution, and incrementality, with the chance to

Qualifications

• Must-have: mid-senior level marketing analytics experience at a DTC or ecommerce brand.
• Strong command of attribution, CAC, ROAS, and what data can/cannot reveal.
• Expert-level A/B testing skills: design, power analysis, significance, stakeholder communication.
• Experience building and maintaining marketing dashboards and connecting data sources (Looker, Tableau, Supermetrics, Hex).
• Proficiency in SQL; Python or R is a plus.
• Experience with retention and LTV analysis, including cohort modeling.
• Strong written and verbal communication to explain data implications.
• Interest in qualitative research methodologies and analysis.

Responsibilities

• Own marketing analytics for DTC and Amazon, incl. paid, retention, LTV, and channel performance.
• Build and maintain attribution models that include multi-touch and organic effects.
• Analyze Amazon traffic, conversion, ad spend, and organic/paid contributions.
• Identify trends and surface actionable insights for growth leads.
• Support A/B and multivariate tests across channels, emails, site, and Amazon storefronts.
• Set test design standards and determine statistical significance of results.
• Be the resident expert on meaningful test outcomes and communicating findings clearly.
• Support Ecommerce with website and storefront performance analysis; track conversion funnels.
• Contribute to growth forecasting, model hygiene, and weekly marketing updates.
• Lead initiative to connect data sources and automate reporting pipelines.

Skills

Marketing analytics

DTC analytics

Attribution modeling

A/B testing

Dashboards development

SQL

Python

R

Retention analysis

LTV analysis

Communication

Qualitative research

Tools

Looker

Tableau

Supermetrics

Hex

Job description

ZBiotics, a San Francisco-based biotech startup, seeks a Marketing Analytics Lead to own data-driven growth decision-making. You will write SQL queries, design surveys, and build dashboards to translate complex data into actionable insights for non-technical stakeholders.

You will partner with the CMO, VP of Growth, Brand Director, and central Analytics to improve measurement and forecasting. The role focuses on DTC and Amazon performance, attribution, and incrementality, with the chance to