GTM Analytics Lead - Insights & Growth

Remote Worker LTD.; United States; Remote; USD 110,000 - 140,000; Full time

Job summary

Workiva is scaling a complex, global GTM engine and investing in data and AI. The Lead Marketing Analyst, Program Insights partners with global GTM teams to quantify health, ROI, and risk of programs focused on Financial Reporting, Governance, Risk, and Compliance, Sustainability, and verticals.

You will translate data into actionable insights to inform decisions and optimize pipelines. You’ll lead advanced analytics, build decision-ready dashboards, and mentor stakeholders across regions while

Qualifications

• 6+ years of experience within a data insights or analytics function focusing on marketing data and program performance.
• Undergraduate degree or equivalent combination of relevant career experience.
• Experience supporting B2B SaaS GTM teams.

Responsibilities

• Serve as the primary analytics partner for assigned global GTM programs with end-to-end visibility into health, performance, efficiency, and risk.
• Use advanced analytics and AI-assisted techniques to surface insights and risks early.
• Diagnose drivers of over- or under-performance and recommend prioritized actions.
• Evaluate spend versus outcomes to assess efficiency and ROI, informing investment decisions.
• Translate performance into clear insights for stakeholders and prepare decision-ready readouts.

Skills

Marketing analytics

SQL

AI-assisted analysis

Data storytelling

Education

Undergraduate degree or equivalent

Tools

SQL

AI-enabled analytics

Job description

Workiva is scaling a complex, global GTM engine and investing in data and AI. The Lead Marketing Analyst, Program Insights partners with global GTM teams to quantify health, ROI, and risk of programs focused on Financial Reporting, Governance, Risk, and Compliance, Sustainability, and verticals.

You will translate data into actionable insights to inform decisions and optimize pipelines. You’ll lead advanced analytics, build decision-ready dashboards, and mentor stakeholders across regions while