Marketing Analytics Lead — Remote, Data-Driven Growth

Carbon Data Solutions; United States; Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

Flexible PTO & Responsible PTO policy

RSUs

Coursera subscription

Parental leave

Technology stipend

Job summary

impact.com is seeking a Marketing Analytics Manager to scale our go-to-market analytics. This senior individual contributor will own core reporting used by GTM teams, working on a modern cloud stack (BigQuery, dbt, Looker) with support from Marketing and Sales.

You will translate business questions into analyses, design dashboards people actually use to drive decisions, and own end-to-end workstreams with light oversight. 5+ years in analytics required.

Qualifications

• 5+ years of business analytics experience in a software or information business.
• Strong SQL and working proficiency with Python — enough to do your own analysis end-to-end without needing outside help.
• A track record of designing dashboards and reports that people use to actually make decisions, and a sense of taste on what makes the difference between decisive reporting and vague reporting.
• Ability to explain an analysis or technical concept to colleagues in a way that drives action.
• Comfortable owning a workstream end-to-end with light oversight: you'll get direction on weekly priorities and outcomes, but will be trusted to set your own week and say no to the right things.

Responsibilities

• Own the weekly, monthly, and quarterly business reviews that marketing and sales leaders use to track campaign performance and business trends — and improve them over time so they drive decisions rather than descriptions.
• Translate vague business questions into workable analyses, sell a solution, and manage the delivery process efficiently.
• Partner with internal customers and engineers to move recurring manual reporting into useful tools that drive decisions which save time and money.
• Work directly with stakeholders across marketing, sales, finance, product, and customer success to scope what they actually need and design a plan to get them that information efficiently and with the right level of accuracy.
• Contribute to data collection and modeling conversations where marketing's needs intersect with the broader company data model.

Skills

SQL

Python

Dashboards & reports

Storytelling

End-to-end ownership

Tools

Looker

dbt

Databricks

BigQuery

Job description

impact.com is seeking a Marketing Analytics Manager to scale our go-to-market analytics. This senior individual contributor will own core reporting used by GTM teams, working on a modern cloud stack (BigQuery, dbt, Looker) with support from Marketing and Sales.

You will translate business questions into analyses, design dashboards people actually use to drive decisions, and own end-to-end workstreams with light oversight. 5+ years in analytics required.