Marketing & Customer Analytics Lead: Insights & Strategy

Fairygodboss; Tysons (VA); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Job summary

PNC in Tysons Corner, VA seeks a Business Analytics Lead to shape shopping and Next Best Action strategies within the Customer Interaction Management analytics team. The role will be based in Tyson's Corner, VA, with collaboration across Marketing & Customer Analytics and Data, Modeling & Analytics.

The position requires 5+ years in marketing or analytics, strong analytical skills, and experience designing tests, governance and measurement frameworks.

Qualifications

• University/college degree required; 5+ years in marketing or analytics.
• Strong analytical problem solving with ability to translate data into recommendations.
• Experience with A/B testing, and measurement frameworks.

Responsibilities

• Lead analytics across multiple functions to deliver data-driven solutions.
• Mentor junior staff and guide tool strategy implementation.
• Define analytic approaches and support development and enhancements.
• Translate results for senior leadership and cross-functional audiences.
• Collaborate across marketing, digital, product, and technology teams.

Skills

Analytical Thinking

Business Intelligence

Data Integration

Decision Making

Communication

Strategic Planning

Stakeholder Management

Test Design

Education

Bachelor's degree

Tools

Pegasystems

SQL

Python

Job description

PNC in Tysons Corner, VA seeks a Business Analytics Lead to shape shopping and Next Best Action strategies within the Customer Interaction Management analytics team. The role will be based in Tyson's Corner, VA, with collaboration across Marketing & Customer Analytics and Data, Modeling & Analytics.

The position requires 5+ years in marketing or analytics, strong analytical skills, and experience designing tests, governance and measurement frameworks.