Senior Analytics Director — Cross-Channel Insights

The Tombras Group; Knoxville (TN); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Flexible PTO

Generous parental leave

Dog-friendly offices

Medical options for employees and dependents

Promotions from within

Job summary

A leading national advertising agency in Knoxville is seeking a Sr. Director of Analytics to lead their teams in delivering data-driven marketing insights. The ideal candidate will have over 7 years of experience in media and marketing, with a strong background in digital marketing and analytics. Responsibilities include developing measurement strategies, consulting with clients, and presenting comprehensive analyses. The role offers a collaborative and family-oriented work environment, with flexible PTO and career development opportunities.

Qualifications

• 7+ years of experience in media, marketing or related field.
• 5+ years in an analytics role.
• 2+ years in a managerial role.
• Strong working knowledge of online advertising media channels.
• Experience presenting analyses to small and large groups.

Responsibilities

• Lead teams in delivering analysis across client accounts.
• Develop campaign measurement and data strategies.
• Consult on measurement strategies with colleagues and clients.
• Deliver analyses of client media programs.
• Develop recommendations for investment and marketing strategy.

Skills

Media analytics

Digital marketing

Web Analytics Platforms

Ad trafficking/ad serving platforms

SQL

Presentation skills

Team leadership

Education

BA in Marketing or Analytics

MS in Marketing or Business Analytics

Tools

Google Analytics

Adobe Analytics

Tableau

Google Tag Manager

Adobe Tag Manager

Job description

A leading national advertising agency in Knoxville is seeking a Sr. Director of Analytics to lead their teams in delivering data-driven marketing insights. The ideal candidate will have over 7 years of experience in media and marketing, with a strong background in digital marketing and analytics. Responsibilities include developing measurement strategies, consulting with clients, and presenting comprehensive analyses. The role offers a collaborative and family-oriented work environment, with flexible PTO and career development opportunities.