Marketing Analytics Leader for Growth & Insights

Rivian; Irvine (CA); On-site; USD 176,200 - 220,300; Full time

Benefits offered by this job

401(k) Plan

Equity awards

Medical, dental & vision

Paid time off

Job summary

Rivian in Southern California is seeking a strategic analytics leader to serve as the primary intelligence partner for the Marketing VP. This role owns the measurement infrastructure—from multi‑touch attribution and media mix modeling to full‑funnel analysis and MarTech orchestration—that drives a multi‑million dollar marketing budget.

The Sr. Manager will lead a team of analysts, partnering across Finance, Product, Digital Technology, and the Customer organization (including Sales and Market

Qualifications

• Bachelor’s degree in a quantitative field; Master’s preferred.
• 8–10 years in Analytics or Data Science with 2+ years leading a team.
• Deep understanding of integrated marketing and digital channels; experience with luxury/automotive is a plus.
• Proficiency in SQL, Python; experience with Databricks, dbt, Tableau, and data visualization tools.

Responsibilities

• Build, lead, and grow a team of marketing analysts with performance management.
• Set technical standards and translate outputs into executive narratives.
• Own evolution of MTA and MMM to optimize a multi-million dollar budget.
• Design studies to measure brand metrics and track CAC and LTV across audiences.
• Lead A/B testing, incrementality studies, and lift analysis to validate channel performance.

Skills

SQL

Python

Databricks

dbt

Tableau

Hex

AI coding tools

Executive leadership

Data integration

Education

Bachelor’s degree in analytics / quantitative field

Master’s degree preferred

Tools

Claude Code

Cursor AI

Job description

Rivian in Southern California is seeking a strategic analytics leader to serve as the primary intelligence partner for the Marketing VP. This role owns the measurement infrastructure—from multi‑touch attribution and media mix modeling to full‑funnel analysis and MarTech orchestration—that drives a multi‑million dollar marketing budget.

The Sr. Manager will lead a team of analysts, partnering across Finance, Product, Digital Technology, and the Customer organization (including Sales and Market