Senior Media Analytics Lead - Data-Driven Growth

twentysix; Cleveland (OH); Hybrid; USD 100,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, part of WPP, is seeking a Senior Manager, Media Analytics in a hybrid Cleveland-based role. You will analyze campaign performance, extract insights, and present findings to internal teams and clients using Data Studio dashboards and Google Sheets workflows.

You will collaborate with media and client engagement teams to embed data-driven insights into strategies, develop persuasive narratives, and identify opportunities for experimentation.

Qualifications

• 3+ years of experience in an analytics role, preferably in advertising or media.
• Ability to extract insights from data and translate into actionable recommendations.
• Excellent communication and presentation skills tailored to audiences.
• Strong proficiency in Excel with advanced formulas and data manipulation.

Responsibilities

• Collaborate with media and client engagement teams to integrate data-driven insights into campaigns.
• Analyze campaign performance in Data Studio and other sources to identify trends and optimization opportunities.
• Develop narratives based on data to communicate findings to technical and non-technical audiences.
• Identify test-and-learn opportunities and formulate hypotheses for experimentation.
• Maintain and update Google Sheets workflows and formulas to support campaign management.

Skills

Analytical thinking

Data analysis

Communication

Tools

Tableau

Data Studio

Google Sheets

Job description

VML, part of WPP, is seeking a Senior Manager, Media Analytics in a hybrid Cleveland-based role. You will analyze campaign performance, extract insights, and present findings to internal teams and clients using Data Studio dashboards and Google Sheets workflows.

You will collaborate with media and client engagement teams to embed data-driven insights into strategies, develop persuasive narratives, and identify opportunities for experimentation.