Marketing Analytics & Insights Strategist

MemorialCare

California

Hybrid

USD 104,000 - 151,000

Full time

8 days ago

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Job summary

MemorialCare is seeking a Strategist, Marketing Analytics & Insights to independently report, analyze, and interpret marketing data. You will develop dashboards and analyses that measure campaign effectiveness, consumer behavior, and KPIs across channels such as paid search, SEO, email, and website analytics.

The role collaborates with IS, DS, and cross‑functional partners to unify data sources and support data integration.

Qualifications

4 years of experience in marketing analytics, business intelligence, or a related analytical role.
Demonstrated experience analyzing marketing performance data and translating findings into actionable insights and recommendations.
Experience developing executive, stakeholder, and campaign performance reporting.
Experience developing and maintaining dashboards, reports, and data visualizations using tools such as Power BI, Tableau, Looker Studio, or similar platforms.
Advanced proficiency in Microsoft Excel, including data analysis, reporting, and data validation.
Experience working with digital marketing channels and platforms, including paid media, website analytics, SEO, email marketing, social media, and lead generation.
Ability to manage multiple reporting projects and priorities simultaneously while meeting deadlines and stakeholder expectations.
Strong communication and presentation skills, with the ability to explain complex data concepts and insights to both technical and non-technical audiences.

Responsibilities

Independently develop, maintain, and enhance recurring marketing performance dashboards, reports, and scorecards that provide visibility into campaign, channel, service line, and department KPIs and support ongoing stakeholder reporting needs.
Develop, maintain, and continuously enhance recurring campaign, channel, service line, and stakeholder reporting to provide timely visibility into marketing performance and business outcomes.
Analyze campaign performance across all marketing channels and present insights, trends, and recommendations that support optimization and future marketing strategies.
Utilize Snowflake and other enterprise data sources to develop scalable dashboards, reports, and visualizations (PowerBI) that provide actionable insights and support strategic decision‑making.
Validate and audit data within Snowflake and other reporting systems to ensure data accuracy, integrity, consistency, and reliability across reports, dashboards, and analytics solutions.
Communicate the relationship between marketing performance and business outcomes, including lead generation, patient acquisition, utilization, revenue, and ROI.
As part of the ‘marketing engine’, respond to ad hoc business questions by conducting exploratory analyses, identifying trends, testing hypotheses, and delivering actionable recommendations to stakeholders.
Translate complex data into clear and actionable presentations, dashboards, and executive summaries, and confidently present findings and recommendations to senior leadership and key stakeholders.
Independently manage reporting projects from intake through completion, ensuring accuracy, timeliness, and alignment with stakeholder expectations.
Collaborate independently with IT, data teams, and external partners to acquire, validate, and integrate data necessary for reporting, analytics, and decision‑making.
Partner independently with external vendors, agencies, and platform partners to validate performance data, reporting methodologies, and measurement strategies.
Project manage data requests, reporting enhancements, and analytics initiatives by coordinating stakeholders, defining requirements, tracking milestones, and communicating progress