Senior Marketing Analytics & Optimization (Onsite Irving)

Groundworks Operations, LLC; Dallas (TX); On-site; USD 100,000 - 125,000; Full time

Benefits offered by this job

Competitive pay

Employee ownership opportunities

Industry-leading training programs

Leadership development tracks

Comprehensive benefits package

Top Workplace culture

Job summary

Groundworks is seeking a Senior Marketing Analyst to transform multi-source marketing data into clear insights that guide strategy. This role blends conversion optimization with analytics, delivering high-volume reporting and partnering with marketing leaders to shape initiatives.

You will analyze performance across SEM, social, programmatic channels and affiliates, diagnosing funnel issues and supporting a testing calendar to maximize conversions. Strong SQL, Excel, and BI skills are essential.

Qualifications

• 5+ years of experience in marketing analytics, performance analytics, or business analytics.
• Strong SQL and advanced Excel for data extraction, modeling, and analysis.
• Experience with data visualization/BI tools such as Tableau, Looker, or PowerBI.
• Solid understanding of SEM, PPC, local search, and lead-gen marketing models.
• Comfort working with data that feeds into financial reporting; experience in a publicly traded or audited environment is a plus.
• Strong business acumen, able to connect marketing metrics to unit economics, revenue, and KPIs.
• Excellent communication skills, with the ability to present findings clearly to technical and executive audiences.
• Exposure to marketing attribution, funnel analysis, and ROAS measurement.
• Basic familiarity with statistical or scripting languages (R, Python).

Responsibilities

• Analyze marketing performance across SEM, social channels, programmatic display and video, affiliates, and brand media, identifying trends and drivers.
• Diagnose funnel drop-off points across landing pages, forms, and booking flows to find where conversion is lost.
• Support the conversion optimization testing calendar: scope hypotheses, size experiments, and read out test results.
• Turn data into assessments of impact, tradeoffs, and opportunities across campaigns and markets.
• Collaborate with marketing leaders and analytics teams to support strategic decision-making, not just reporting.
• Produce high-volume recurring reporting (daily, weekly, monthly) aligned with acquisition and conversion goals.

Skills

SQL

Advanced Excel

Communication skills

Marketing analytics

ROAS & attribution

Tools

Tableau

Looker

PowerBI

R basics

Job description

Groundworks is seeking a Senior Marketing Analyst to transform multi-source marketing data into clear insights that guide strategy. This role blends conversion optimization with analytics, delivering high-volume reporting and partnering with marketing leaders to shape initiatives.

You will analyze performance across SEM, social, programmatic channels and affiliates, diagnosing funnel issues and supporting a testing calendar to maximize conversions. Strong SQL, Excel, and BI skills are essential.